About Profound

Profound is on a mission to help companies understand and control their AI presence. We’re creating a new category at the intersection of AI, search, and brand visibility — helping brands measure and influence how they show up across ChatGPT, Perplexity, Gemini, and beyond.

As our Content Marketing Manager, you’ll define and execute the content strategy that shapes how the world understands Profound. You’ll own the storytelling engine that connects our brand, data, and community across written content, video, and emerging formats.

What You’ll Do

  • Develop and drive Profound’s content strategy, translating complex ideas about AI, brand visibility, and marketing technology into clear, compelling stories.
  • Write and edit high-quality long-form content — including e-books, reports, blogs, customer stories, and thought leadership pieces — that position Profound as the voice of authority in the answer-engine era.
  • Create multi-format content across blog, video, social, and email that educates and inspires marketers to master Answer Engine Optimization (AEO).
  • Lead video content production — from scripting and shooting to editing and publishing — for product explainers, brand videos, and thought leadership.
  • Build a repeatable framework for content repurposing, turning insights, webinars, and interviews into high-performing assets that drive pipeline.
  • Collaborate with Product Marketing, Growth, and Comms to amplify product launches, events, and campaigns with cohesive storytelling and prose.
  • Use analytics and data storytelling to measure impact, surface insights, and refine how we communicate Profound’s value and vision.
  • Experiment with emerging channels and AEO strategies to ensure Profound’s voice leads the conversation about AI and brand control.

Who You Are

  • A strategic storyteller who can translate technical ideas into narratives that resonate with marketers.
  • You’ve led or contributed to content programs at a SaaS, AI, or marketing technology company and can show measurable growth from your work.
  • Experienced in both written and video content — scripting, producing, and editing.
  • You understand how to build and scale content systems, not just single pieces, and know how to maximize the life of a great idea.
  • Fluent in SEO, AEO, and distribution strategies, with a strong grasp of how algorithms and search behavior are changing.
  • You know how to use data to shape stories and decisions, not just dashboards.
  • Bonus: experience with storytelling around AI, analytics, or the future of search and marketing.

Location

This is an on-site role based in our Union Square office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $120,000 – $180,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.