About Profound

Profound is on a mission to help companies understand and control their AI presence.
We’re creating a new category at the intersection of AI, search, and brand visibility, and we’re building both the platform and the story behind it.

As our Marketing Operations Manager, you’ll thread together strategy, systems, and analytics so our marketing engine runs smoothly and scales fast.

What You’ll Do

  • Build and maintain the marketing operations architecture — CRMs, marketing automation platforms, analytics dashboards, lead-scoring workflows, and attribution models — so our campaigns and performance are measurable, repeatable, and efficient.
  • Own campaign execution processes: develop and implement checklists, QA frameworks, and post-campaign analysis that feed back into better performance.
  • Partner closely with Marketing, Sales, Product, and Data teams to ensure clean data flows, consistent definitions (leads, MQLs, SQLs), and seamless handoffs between marketing and sales.
  • Design and maintain dashboards and reporting frameworks that surface campaign performance, funnel conversion health, channel ROI, and pipeline attribution — enabling marketing leadership to make informed decisions.
  • Drive lead lifecycle strategy: from capture to sales handoff, including list segmentation, nurture mapping, lead scoring/timing logic, and re-engagement streams.
  • Own and architect the marketing tech stack across email nurture, lead scoring, webinar platforms, event management, A/B/n testing, site chat, and more.
  • Lead operational improvements — identify bottlenecks, streamline tools, document processes, and scale marketing operations as we grow.
  • Be the subject-matter expert on our marketing tech stack: stay current on best practices, recommend new tools when needed, and train the broader team in usage and adoption.

Who You Are

  • A structured, detail-oriented thinker with strong analytical skills and the ability to communicate operations and systems issues in clear business terms.
  • You’ve built or scaled marketing operations in a B2B SaaS environment and know how to set up marketing automation, lead scoring, attribution models, and CRMs (e.g., Salesforce, HubSpot).
  • You’re deeply curious about data and performance — you love building dashboards, analyzing funnel metrics, and driving insights that improve team outcomes.
  • You’re comfortable moving fast, iterating quickly, and refining processes as you learn. You thrive in startup environments where operations are being built in real time.
  • You’re collaborative and cross-functional, working seamlessly with marketing, product, sales, and engineering teams.
  • Bonus: experience in AI or martech, or working in a category-creation stage company.

Location

This is an on-site role based in our Union Square office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $120,000 – $160,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.