What is Influence Orchestration in the GenAI Era?
Influence orchestration is the strategic practice of ensuring your B2B brand appears as a trusted, cited source when buyers use GenAI tools like ChatGPT, Claude, Perplexity, and Copilot to research vendors. With 89% of B2B buyers now using GenAI for discovery and decision-making, traditional marketing tactics no longer control the buyer journey - LLMs do.
What This Research Reveals:
- GenAI is the first step in B2B buying: More than 20 million prompts per day on ChatGPT alone are tied to B2B buying decisions, making GenAI one of the largest real-time buyer intent channels
- Peer review platforms lead citation rankings: G2, TrustRadius, Capterra, PeerSpot, and Gartner Peer Insights are the most frequently cited sources across GenAI outputs in every B2B category studied
- Analyst research still influences - when accessible: LLMs reference analyst firms like Gartner, Forrester, and IDC, but only when insights are publicly available, vendor-promoted, or amplified across trusted platforms
- Top 5 vendor rankings by category: The report identifies which vendors dominate GenAI visibility across HR Tech, Sales & Marketing Tech, Data Security, Digital Commerce, IT Services, and Digital Workplace - based on 25,000 real and simulated prompts
- Sentiment Shapes Inclusion: Vendors aren't just mentioned - they're framed positively or negatively based on what LLMs find across reviews, community forums, and third-party content.