About Profound
Profound helps companies understand and control what AI says about their brand. As AI becomes the new front door to every business, we give marketers the visibility and tools to influence how they appear across ChatGPT, Perplexity, Gemini, and beyond. We're building the marketing platform for the answer-engine era.
As Content Marketing Manager, you'll define and execute the content strategy that positions Profound as the definitive voice in the answer-engine era. You'll own the editorial engine that translates our product, data, and customer insights into compelling stories across written, video, and emerging formats.
What You'll Do
Develop and drive Profound's content strategy, translating complex ideas about AI, brand visibility, and marketing technology into clear, compelling narratives that educate and inspire marketers.
Write and edit high-quality long-form content including e-books, benchmark reports, whitepapers, blogs, customer stories, and thought leadership pieces that establish Profound as the authority on Answer Engine Optimization.
Create multi-format content across blog, social, video, email, and emerging channels that drives awareness, education, and pipeline throughout the customer journey.
Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content.
Develop content series and editorial calendars that balance evergreen educational content with timely commentary on AI developments and market shifts.
Collaborate with Product Marketing, Growth, and Comms to amplify product launches, events, and campaigns with cohesive storytelling and compelling copy.
Use analytics and performance data to measure content impact, surface audience insights, and continuously refine messaging and content strategy.
Experiment with emerging content formats and AEO strategies to ensure Profound's content leads the conversation about AI and brand visibility.
Who You Are
A strategic storyteller who can translate technical concepts into narratives that resonate with marketers and drive business outcomes.
You've led or contributed to content programs at a SaaS, AI, or marketing technology company and can demonstrate measurable impact from your work.
You're experienced in both written content development and video content scripting, with a strong editorial eye and attention to craft.
You understand how to build and scale content systems and know how to maximize the lifecycle value of strategic assets.
You're fluent in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolving.
You know how to use data to inform content decisions and measure what's working, not just track vanity metrics.
Bonus: experience with storytelling around data, AI, analytics, or the future of search and marketing.
Compensation & Benefits
For this role, the expected base salary range is $100,000 – $160,000, plus equity and a full suite of benefits and perks. Final compensation will depend on your experience and fit.
If you’re excited to define the voice of a company shaping how brands show up in the AI era, this is your opportunity to lead that conversation.
Apply now.