Discover what millions of people ask AI

In the past, marketing and growth strategies relied on ranking prominently in Google search results. But today, consumers increasingly skip traditional search and go directly to answer engines like ChatGPT. Conversation Explorer is Profound’s product that reveals what people are actually asking answer engines like ChatGPT. With Conversation Explorer you can track trending user questions, identify emerging topics before competitors do, measure sentiment and intent in real-time AI conversations.

Profound licenses conversations from multiple, double–opt-in consumer panels of real answer engineer users. Data is anonymized, aggregated, scrubbed of PII, and compliant with GDPR and CCPA. Scale is in the hundreds of millions of prompts per month from millions of active users. Our advanced probabilistic modeling analyzes this massive dataset - extrapolating frequency, intent, and sentiment across broader populations. This allows our clients unparalleled insights into AI-driven conversations, directly informing smarter and more targeted strategies.

Yes. Data is anonymized, aggregated, scrubbed of PII, and compliant with GDPR and CCPA. Panels are doubly opted-in and fully compliant with all modern privacy laws.

Both. Profound starts with real prompts—tens of millions each month—from double–opt-in consumer panels of millions of active AI assistant users. All data is anonymized and scrubbed of personal information. To make the insights representative of the wider market, we apply statistical modeling that corrects for demographic and geographic biases. This means every trend is grounded in actual conversations, with volumes scaled to reflect the full population.

New prompts are added on a rolling basis, with updates available weekly. Data latency is typically less than one week, so trends you see are based on near real-time conversations.

Yes, Profound’s modeling and NLP/LLM pipeline classify and enrich conversations to expose intent and sentiment signals for analysis.

Conversation Explorer has coverage across the United States, Canada, Italy, Brazil, Germany, Australia, Spain, South Korea, France, and the United Kingdom.

We’re actively adding more LLMs, more countries, longer-tail queries, and deeper insights, plus tighter integrations with Profound’s Answer Engine Insights.

Traditional tools optimize for search queries and rankings in Google. Queries to answer engines are typically longer, contain followup questions, and are generative in nature. The are structurally different. Conversation Explorer measures AI prompts and answers, what users ask assistants and how topics shift. This allows teams to plan for AI answers and AEO, not just blue-link SEO based on Google search queries.

Today, we have data from ChatGPT, Gemini, Claude, and Perplexity conversations with additional answer engine tracking (e.g., Grok, Deepseek etc) coming in the near future.

Beginning January 2025, updated on a rolling basis with at-most one-week delay.