Why brands have switched to Profound
AI Native Architecture
Profound is designed around topics and prompts, rather than keywords and keyword clusters.
Create and optimize content with ease
Profound workflows allows you to create content purpose built to be discovered by Answer Engines
Automate your earned media strategy
Powering more than organic traffic, Profound helps you identify and capitalize on earned media opportunities.
The differences between Profound and Semrush
LLM coverage
Profound
All 10 major answers engines tracked out-of-the-box (ChatGPT, Google, Google Al Overviews, Google Gemini, Claude, Microsoft, Copilot, Perplexity, Grok, Meta Al, DeepSeek).
Semrush
3 models supported (ChatGPT, Google Al Overviews, Google Al Mode)
Regional coverage
Profound
50+ countries, 100+ languages and growing.
Semrush
A handful of countries offered. Only in English language.
Persona-based insights
Profound
Ability to add customize personas to gather insights around your unique audiences (their demographics, company size, roles, motivations, and pain points) and create targeted content.
Semrush
No persona based functionality
Real user prompt data
Profound
700M+ prompts from real users power our insights and actions, categorized by prompt intents such as informational vs commercial, and broken out by demographic factors of users such as age, gender, and income status
Semrush
Tout "100M+ prompts” with no transparency on the source or how much is synthetic/clickstream data. Lower volumes lead to less accuracy and they have no visibility into intent or demographic breakouts.
AEO content workflows
Profound
Sophisticated, customizable content workflows optimized for Answer Engine retrieval based off performant citations, optimization models, and prompt volume analysis.
Semrush
Content tools are simply and purely SEO-based. No AEO content tools. No ability to create customizable workflows.
Agent analytics
Profound
CDN-level integrations for real attribution. See when the models are citing or training on your content in real-time and combine with human referral traffic data. Integrate with Google Analytics, Akamai, Cloudflare, Amazon Cloudfront, Netlify, and Fastly.
Semrush
No such analytics or way to measure impact over time.
"We chose Profound because it seemed like the deepest and most complete tool in the market. We tried the others, and Profound was immediately the obvious choice"
Skye Scofield Marketing Lead, StatsigAnswer Engine Insights
Track your AI visibility, see where and how AI mentions your brand, and uncover insights to enhance your presence.
Workflows
Build automated content campaigns in a matter of minutes with easy to use templates
Prompt Volumes
Improve your brand visibility across AI platforms by targeting and appearing in conversations relevant to your brand.
Read about how Ramp boosted AI visibility 7x using Profound
Ramp used Profound's Answer Engine Insights to create content tailored specifically for AI search engines, becoming the 5th most visible fintech brand in the world in a matter of weeks.
Frequently asked questions
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