Overview
Alchemy is the leading developer platform for crypto, powering blockchain applications for builders at every scale, from solo developers to companies like Robinhood, Stripe, Visa, Coinbase, and Polymarket. Their product suite spans blockchain infrastructure, data APIs, and transaction tooling across 100+ chains. As agentic applications increasingly run on top of crypto rails, Alchemy is building the infrastructure and tooling these applications depend on.
Winning inbound as developers turn to LLMs
Max Crawford, Growth Marketing Manager at Alchemy, was increasingly seeing blockchain developers turn to AI tools like Claude and ChatGPT to build crypto applications. It was a clear signal that LLMs could become a key inbound driver for the company. To capture the full potential of this high-conversion channel, however, required AI visibility insights.
With Alchemy’s dozens of tools and new ones shipping constantly, mapping LLM performance was no small task. Unlike web traffic, where a homepage serves as a reliable proxy for brand awareness, AI tools link developers to the pages that answer their questions, such as docs, blog posts, and product pages. Max needed to understand how each product showed up in AI-generated responses across Alchemy’s entire content surface, and where to sharpen its positioning to win qualified leads.
He knew that building an AEO practice from scratch would depend on sustained focus and deep expertise. But that level of commitment would have quickly consumed his team’s bandwidth. Instead, Max looked for a partner who could deliver both the technology and the playbook.
Finding the right AEO partner
Max outlined three criteria to guide his evaluation:
- Granular, actionable insights: Visibility into what content earns citations, what prompts Alchemy could own before competitors, and what external sources are worth winning for Alchemy’s LLM footprint.
- Fast time to value: Intuitive AEO tools that would drive results quickly without pulling focus from core initiatives.
- AEO expertise: A partner with deep industry knowledge, real-world experience, and proven best practices, not trial and error.
Profound checked every box. After demoing the platform, Max knew he’d found his answer.
Turning AI-powered search into a high-conversion channel
Once Profound was live, Max had a clear picture of Alchemy’s performance across LLMs. With that clarity, he started mapping where to take the content strategy next.
Capturing qualified developers with actionable AEO insights
Max uses Profound to track the questions developers are asking LLMs and how often Alchemy comes up. To surface an AI visibility profile for each Alchemy tool, he tags each prompt by product and filters the data by tag. Using that view alongside Alchemy’s SEO data, he and his team prioritize what content to write and update each month.
For example, when developers search “how to build a stablecoin,” Alchemy’s blog surfaces a detailed walkthrough. Similarly, when a developer prompts an AI Agent to “build a trading bot on Solana,” Max uses Profound’s analytics to double down on the posts and tutorials that those models repeatedly cite for similar queries.
Optimizing content for how LLMs think
Drawing on Profound’s AEO expertise, Max structures Alchemy’s content for effective LLM crawling. For every asset, he layers question-format subheaders, FAQ schemas, and digestible snippets. This formatting makes technical concepts easier for LLMs and human readers to parse, boosting engagement and AI visibility.
With this foundation in place, Max looked to scale the value across Alchemy’s library using Profound’s Agents. When he wanted to roll out FAQ sections across older Alchemy posts, his Agents handled the entire process in just a few hours, generating an instant lift in AI visibility and creating a repeatable pattern for future content. With execution taken care of, he stays focused on what to build next.
Building authority beyond owned content
Max also uses Profound to see which third-party sources are shaping AI responses for the prompts Alchemy wants to own: trade press, Wikipedia, and other reference sites. These insights inform which publications are worth pursuing to compound Alchemy’s AI authority over time.
Alchemy 3x’s share of signups driven by AI in one year
With Profound, Alchemy has built an AEO engine that turns AI visibility into a measurable growth driver across its product suite. Alchemy now shows up at every step of a developer’s journey, earning trust and converting developers looking to start building.
The numbers reflect this momentum:
- 7x higher signup rate from AI-referred visitors compared to other traffic sources, as developers arrive informed and ready to convert
- 3x increase in AI’s share of Alchemy signups in one year as Alchemy’s citation footprint grew across answer engine responses
- AI is now Alchemy’s single largest developer acquisition channel, surpassing organic search, social media, YouTube, and word-of-mouth
- 23% increase in AI visibility, driven by targeted content and LLM-optimized site pages
Looking ahead
Alchemy is building its content strategy for a future where AI Agents research, evaluate, and build solutions for developers. In that world, AI Agents don’t just drive discovery; they own the entire customer journey from first touch to purchase. To win that market and stay ahead of the shift, Max and his team will keep leaning on Profound’s platform and strategic support to ensure Alchemy is the default choice for agents building onchain.
