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Profound Partner Kickoff 2026
We're bringing our partners together for the first time. One room in New York, invite only. Thursday, October 1 2026.
Who you'll be in the room with
The people building Profound, in the room all day, not just on stage.
James Cadwallader
Co-Founder & CEO
Nick Lafferty
Founding Marketing Engineer
Joanie Sanders
Head of Agency Partnerships
Jasman Singh
Lead Analyst
Sarah Mulders
Partner Marketing
Harrison MacLean
Manager, Agent Engineering
Joyce Benaich
Program Manager, Ecosystem
Christie Ray Harrison
Manager, Agency Engagement
Benjamin Grosse
Partnerships & Growth
Trusted by the best marketers in the world
Profound Partner Kickoff
One room in New York, invite only
Thursday, October 1
1:15-1:45pm
Keynote
The vision and the partner opportunity
Profound's ambition is to be the AI platform for marketers. AEO is the door, not the ceiling. James opens on where the company goes next, what that means for the work you sell and deliver, and the question most partners are already asking privately: as agents get better at the work, where does Profound stop and where do you start? A straight answer, the shape of the partner opportunity from here, and how we'll shape the future of AI Marketing together.
James Cadwallader
Co-Founder & CEO
Thursday, October 1
1:45-2:30
Embargoed
Proprietary research
Data this room sees before the market does. Jasman shares original Profound research on how buyers actually behave inside AI answers: where recommendations come from, how they diverge across categories and markets, and which brands are winning positions nobody has noticed yet. Less a presentation than a working session on what the numbers mean for the work you advise, sell and implement, with the benchmarks you'll need to make the case to a client.
Jasman Singh
Lead Analyst
Thursday, October 1
3:45-4:45pm
Interactive track
A practical look at how marketing teams are re-organising around AI: the shape of the Marketing Engineer role, where partners sit alongside it, and how brands are weighing AEO against their organic and paid investment.
Interactive, and shaped by what the room brings to it.
Benjamin Grosse
Partnerships & Growth
The Day
Event details
The first time we've put our partners in one room, because we're not building the future of AI Marketing without you.
Doors open at 12pm, with lunch, we start properly at 1pm, and the program runs till 5pm.
Then we're raising a glass to the room at happy hour, and we'd ask you to keep your evening free for something we're not spoiling yet.
No separate RSVP needed.
If you've been invited, your seat is held. If you haven't and you want one, write to us.
Explore proprietary research from Profound
Insightful perspectives gained from analyzing the largest industry data set.
See what we're building next
You'll hear the roadmap before the market does, and we'll ask you what should be on it.
How we win together
Access to resources, for you as you as the strategy and services layer.
You were in the first room
However big this gets, there's only one first one, and you were at it.