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Profound Partner Kickoff 2026
We're bringing our partners together for the first time. One room in New York, invite only. Thursday, October 1 2026.
Who you'll be in the room with
The people building Profound, in the room all day, not just on stage.
James Cadwallader
Co-Founder & CEO
Nick Lafferty
Founding Marketing Engineer
Joanie Sanders
Head of Agency Partnerships
Jasman Singh
Lead Analyst
Sarah Mulders
Partner Marketing
Harrison MacLean
Manager, Agent Engineering
Joyce Benaich
Program Manager, Ecosystem
Christie Ray Harrison
Manager, Agency Engagement
Benjamin Grosse
Partnerships & Growth
Trusted by the best marketers in the world
The day
One room, and ending the day in style.
Thursday, October 1
1:15-1:45pm
Keynote
The vision and the partner opportunity
Profound's ambition is to be the AI platform for marketers, and AEO is the door rather than the ceiling. James opens on where the company is going next, what that means for the work our partners sell and deliver, and the question most of this room is already asking privately: as agents get better at the work, where does Profound stop and where do you start? A straight answer, the shape of the partner opportunity from here, and what we need from this room to build it.
James Cadwallader
Co-Founder & CEO
Thursday, October 1
1:45-2:30
Embargoed
Proprietary research
Data this room sees before the market does. Jasman shares original Profound research on how buyers actually behave inside AI answers: where recommendations come from, how they diverge across categories and markets, and which brands are winning positions nobody has noticed yet. Less a presentation than a working session on what the numbers mean for the work you advise, sell and implement, with the benchmarks you'll need to make the case to a client.
Jasman Singh
Lead Analyst
Thursday, October 1
3:45-4:45pm
Interactive track
A practical look at how marketing teams are re-organising around AI: the shape of the Marketing Engineer role, where partners sit alongside it, and how brands are weighing AEO against their organic and paid investment.
Interactive, and shaped by what the room brings to it.
Benjamin Grosse
Partnerships & Growth
Event details
Profound Partner Kickoff
The first time we've put our partners in one room, because we're not building the future of AI Marketing without you. Doors open at 12 with lunch, we start properly at 1, and the program runs till 5. Then we're raising a glass to the room at happy hour, and we'd ask you to keep your evening free for something we're not spoiling yet. If you've been invited, your seat is held. If you haven't and you want one, write to us.
See it first.
The roadmap and the research before the market does, and a say in what should be on it.
Leave with the toolkit.
Co-sell model, economics, pitch material and who to call.
Your client's visibility, read live.
A visibility read on your named clients, handed over in the room.