Archetype
The global strategic comms & marketing agency helping technology companies tell their stories in the channels that shape how buyers behave. Archetype builds magnetic brands that effect real change in the world.
Archetype is a global communications and marketing agency specializing in technology brands, with 600+ people across 20 offices in North America, Europe, and Asia Pacific.
A certified B Corp in the US and UK, Archetype serves category creators and technology leaders across all technology categories at all stages - from enterprise software, cybersecurity, AI, cloud, and fintech to automotive, retail, consumer device, and lifestyle tech brands.
Named one of the Most Powerful PR Agencies of 2026 by The Observer, a Forbes Best Management Consulting Firms in 2025, one of the Financial Times Leading Management Consultants in 2024, and a PR Week Best Place to Work for the last three years running, the agency combines storytelling heritage with a modern, integrated practice that spans strategic PR & creator relations, GEO and AEO, content, and digital marketing.
Why Archetype
Archetype's differentiator is the combination of a 30+ year heritage in making complex technology narratives clear, combined with an emerging AI and transformation practice that directly addresses how brands are discovered and described inside LLMs and AI-powered search.
The GEO and AEO practice does not treat AI visibility as a technical add-on. Archetype also connects that narrative work directly to AI visibility measurement via Profound.
Best Fit
Technology companies of any size that need an agency with genuine depth in tech PR, integrated communications, and AI visibility.
Case Studies
Shopify Plus: Australian Retail Report
Archetype repositioned Shopify as a retail partner for businesses of all sizes by creating the Australian Retail Report, surveying 1,000+ consumers and 200+ retailers. The campaign delivered 36 pieces of coverage at 44% above target, 987+ downloads, 95 marketing qualified leads, and the #1 most downloaded Add to Cart podcast episode.
Western Digital: SanDisk Professional Launch
Archetype launched SanDisk Professional in India for Western Digital through a creator-focused event and a strategic partnership with Red Chillies Entertainment for the film "Darlings." The campaign generated 234+ million impressions, 200+ media exposures, and 2 million+ digital impressions.
Services
Strategic Communications, PR & AI Visibility
Integrated PR and communications strategy for technology brands, combining media relations, executive thought leadership, and narrative development with a GEO and AEO practice that ensures brands are correctly discovered and described inside ChatGPT, Perplexity, search copilots, and vertical AI assistants. Archetype starts with what you want to be known for, then builds the content, entity signals, and PR presence that AI engines can rely on.
Integrated Marketing for Technology Brands
Full-spectrum marketing across earned, owned, social, and paid channels for B2B and consumer technology brands. Archetype combines brand strategy, creative production, content and thought leadership, digital marketing, and paid media into a single integrated model, with a global network of 650+ specialists across 20 offices that can activate locally while staying globally consistent.
