Tinuiti
Tinuiti is a media agency that not only builds brands, but architects business outcomes. We create immediate and lasting growth for clients and bring waste to an end.
Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to “Love Growth, Hate Waste,” Tinuiti drives immediate performance and long-term growth for brands including Instacart, e.l.f. Beauty, Poppi, Etsy, Sony and more.
At the core of Tinuiti’s approach is its proprietary Bliss Point Marketing Operating System, which unifies Audience, Creative, Media, and Measurement into a single decisioning framework. This enables teams to identify the optimal balance between brand and performance, unlock incremental growth, and continuously optimize investments with precision.
With over $4.5 billion in media under management and 1,200 employees across the U.S., Mexico, and EMEA, Tinuiti helps leading brands scale efficiently and compete more effectively in an increasingly complex marketing landscape.
Impact
- Rough Country: 3x higher AI visibility than nearest competitor, 22% visibility score across 180+ high-intent prompts across 7 AI models, 71% increase in AI referral traffic, and $22.7K in directly attributed AI revenue, powered by Profound
- Sun Auto: 230% increase in high-quality conversions, 59% reduction in cost-per-car, and 64% reduction in in-platform cost-per-lead in the first year, across 40 brands and 350 locations
- Full Moon Pet: 24% revenue growth through AI-powered Amazon optimization
- Wrench Group: 27% revenue per lead lift within 90 days of onboarding
Why Tinuiti
Tinuiti's differentiator is the combination of media scale, proprietary measurement technology, and a genuine AI search practice. Most agencies measure what happens inside platforms. Bliss Point by Tinuiti uses media mix modeling, incrementality testing, and brand equity modeling to measure what actually drives growth across every channel including the ones that are hardest to attribute. The AI SEO practice uses Profound to benchmark AI share of voice, track LLM referral traffic, and connect AI search presence directly to revenue, as demonstrated with Rough Country. Tinuiti also runs Foundation, a dedicated offering for startups and SMBs that want enterprise-level discipline without the enterprise price tag.
Best Fit
Mid-market and enterprise brands that need a single agency capable of running and measuring media across every major channel including AI search. Especially strong for brands already investing in paid media who want to understand true incrementality and extend their presence into LLM-powered discovery.
Case Studies
Rough Country: 3x AI Visibility
Rough Country had no visibility into AI search performance and couldn't attribute traffic from LLMs. Tinuiti used Profound to benchmark share of voice across 7 AI models, built AI-optimized content and LLMs.txt infrastructure, and implemented revenue tracking. Results: 3x AI visibility vs. nearest competitor, 71% lift in AI referral traffic, and $22.7K in attributed AI revenue.
Sun Auto: 230% More Conversions in First Year
Sun Auto's campaigns were split across four agencies with fragmented, unreliable data. Tinuiti consolidated 40 brands and 350 locations into one measurement system using Bliss Point, restructured campaigns around local conversions, and unlocked Google Local Service Ads for 300+ stores. Results: 230% increase in conversions, 59% lower cost-per-car, 64% lower cost-per-lead.
Poppi: Famous and Full-Funnel
Tinuiti helped Poppi disrupt a legacy soda category with a full-funnel strategy spanning TV, retail media, and creators—driving triple-digit growth, ~50% improvement in marketing efficiency, and category leadership as Amazon’s #1 soda while scaling awareness, new customers, and omnichannel sales.
Services
AI SEO and LLM Visibility Tracking
Tinuiti's AI SEO practice benchmarks brand presence across ChatGPT, Perplexity, and other major AI models using Profound, then builds a strategy to improve share of voice and connect AI-driven sessions to revenue. The approach includes LLMs.txt implementation, AI-specific FAQ content, structured product page optimization, and custom tracking infrastructure that ties AI referral traffic to real business outcomes.
Full-Funnel Performance Marketing and Measurement
Integrated media programs spanning paid search, paid social, streaming TV, Amazon, email, and affiliate, measured through Bliss Point by Tinuiti's proprietary suite of media mix modeling, incrementality testing, and brand equity tools. Tinuiti consolidates fragmented performance data into a single source of truth, so every channel decision is backed by causal measurement rather than platform-reported attribution.
Clients
Media
"Tinuiti has been a collaborative partner in our first year together, not just a media agency. They don't play the 'we're the agency, we know what's best for your business' card that many agencies do, while still being able to push the conversation when necessary."
Matthew LoosCMO
