Precis
The tech-powered marketing agency for ambitious brands, connecting media, SEO, AEO, creative, data science, and proprietary measurement into one commercial growth system.
Precis is a modern, data-driven marketing agency founded in Stockholm in 2012, with hubs across the Nordics, Europe, the UK, and the US. The agency partners with CMOs at e-commerce brands, scaling B2B companies, and advanced technology platforms who need to prove marketing's commercial impact. Clients include Volvo, Amazon, Fjällräven, Matas, Voi, NA-KD, Åhléns, Arla, and Shaping New Tomorrow.
At the centre of every Precis engagement is Alvie, the agency's proprietary cross-channel attribution, reporting, and budget allocation platform. Alvie removes the guesswork from measurement by integrating business-specific signals directly into bidding and campaign decisions, connecting in-store impact, customer lifetime value, and omnichannel data into one unified performance view.
Impact
- NA-KD: 12.5x ROI on TikTok using Alvie for full-funnel measurement and native creative, turning TikTok into one of the brand's top-performing channels
- Åhléns: 20% increase in gross profit by integrating business-specific bidding signals through Alvie, shifting optimisation from volume to value
- Arla: 24% lift in sales through a geo-targeted YouTube and DOOH campaign in Italy, turning a brand message into measurable in-store impact
- J.Lindeberg: 29% growth in YoY organic revenue across 16 markets by modernising their digital infrastructure, successfully scaling the brand's global e-commerce footprint.
- Matas: 20% increase in transactions by leveraging advanced data integration to create an award-winning omnichannel experience, bridging the gap between digital advertising and physical retail.
Why Precis
Precis' differentiator is the combination of media, creative, SEO, and data science services that work as one collective team, anchored by Alvie. Where most agencies report on platform metrics, Precis measures what actually drives commercial outcomes, linking in-store sales, customer profitability, and omnichannel behaviour back to specific media investments. As pioneers in privacy-first marketing, Precis also guides clients through complex consent and attribution challenges without sacrificing performance.
Best Fit
E-commerce brands, scaling B2B companies, and global consumer brands that need an agency capable of connecting creative execution to commercial measurement across markets. Especially strong for brands expanding internationally or operating across multiple channels that need one agency that can run and measure it all.
Case Studies
Matas: Building a True Omnichannel Experience
To integrate online and offline shopping, Matas worked with Precis to activate 50,000+ products via paid search. Building a custom data warehouse unlocked automated personalisation, including Local Inventory Ads that directed online shoppers to nearby stores. This unified setup bridged the gap between digital discovery and physical retail, delivering a 20% increase in transactions.
VOI: Securing Startup Profitability
Facing economic instability, Voi partnered with Precis to build a scalable, data-driven marketing setup. By enhancing KPI measurement and developing tailored bidding models, Voi focused on acquiring high-value users. This full-funnel strategy delivered a 20% YoY increase in first rides and a 23% rise in installs-to-first-rides, whilst keeping customer acquisition costs flat.
Bannerflow: From SEO Recovery to Media Strategy
Addressing a drop in organic traffic, Precis developed a holistic strategy for Bannerflow. By combining Search Experience Optimisation (SXO) with a refined media mix across Google, LinkedIn, and Meta, they improved the user journey. This alignment of paid and organic efforts increased traffic by 64%, reduced cost per MQL by 78%, and made paid media the top driver of qualified leads.
Services
Digital Media & Performance Strategy
Data-backed media programmes spanning paid search, paid social, programmatic, and direct buying. By combining structured experimentation with independent measurement, campaigns are built to drive tangible revenue rather than just volume. Every channel investment is carefully tested and optimised to ensure budget is directed precisely where audiences are, maximising return on ad spend and long-term business growth.
Data Engineering & Advanced Analytics
Comprehensive data solutions covering strategy, engineering, data science, and durable tracking. By unifying fragmented data sources into a centralised, privacy-compliant warehouse, data silos and manual reporting are eliminated. We use advanced econometrics, incrementality testing, and predictive customer lifetime value models to validate marketing impact, enabling smarter forecasting and strategic commercial growth.
Alvie Platform & Goal-Based Bidding
A proprietary performance marketing platform that consolidates data to deliver accurate reporting, intelligent budget allocation, and custom bidding signals. Alvie cuts through platform bias by integrating business-specific metrics – such as gross profit, return rates, and customer value – directly into campaign optimisation. This ensures automated bidding is focused on high-value conversions and maximum return on investment.
Search Experience & Conversion Rate Optimisation
Future-proofed organic growth strategies encompassing technical SEO, content production, Answer Engine Optimisation (AEO), and UX-driven CRO. By bridging the gap between traditional search and AI-driven discovery, brands remain visible and authoritative in a shifting search landscape. Structured A/B testing and technical improvements work seamlessly together to remove friction, turning targeted traffic into actual revenue.
Digital-First Creative & AI Innovation
Scalable, data-backed creative services merging world-class craft with cutting-edge AI and workflow automation. From conceptual brand storytelling to modular design systems for social, display, and DOOH, every asset is built to convert. In-house AI tools and predictive reporting streamline production and adapt content dynamically, ensuring consistent, high-impact creatives across every funnel stage.
"When we found Precis, we knew we had found our one-stop shop for all our needs. Together with them, we have managed to drive digital growth and make well-informed strategic decisions."
Caroline HjelmHead of Marketing
