Edgar Allan
The brand-and-performance agency that connects story, structure, and signal, built for the era where AI decides what buyers see first.
Most teams treat brand, SEO, AEO, and CRO as separate lanes. Edgar Allan connects them into a single system, because a brand AI can't understand is a brand that’s ignored.
Edgar Allan is the #1 most-awarded Webflow agency and a two-time Webflow Enterprise Partner of the Year. Over 14 years and 800+ projects, the agency has built a practice where brand strategy, content architecture, and performance optimization run as one — using Profound to measure how brands appear, compete, and improve across AI-generated answers.
Impact
- NCR Atleos: Led brand and digital build for a new enterprise company, launched in four months with 20+ content contributors and hundreds of pages migrated. One year later, Profound data shows consistent, improving AEO performance and aligned brand representation across search and AI.
- Island.io: Re-architected site to align narrative, SEO, and conversion, driving measurable gains in organic visibility and on-site performance.
- Welldoc: Built a scalable web and brand system enabling continuous launch, testing, and optimization without developer bottlenecks.
- Duracell: Consolidated fragmented content into a centralized, story-driven web system built to perform across search and AI.
- Lila.ai: Built a site functioning as a source of truth for humans and machines, improving consistency, discoverability, and conversion.
Why Edgar Allan
EA's differentiator is sequence and cohesion: Their Answer-Ready Branding approach starts with core narrative, structures it into machine-readable architecture (page hierarchy, schema, content patterns), and feeds performance data back into a continuous optimization loop.
The result is 94% client retention and a bench of 40% enterprise clients.
Best Fit
- Marketing teams navigating the shift from link-based to answer-based discovery
- Companies undergoing a rebrand, platform migration, or site rebuild who want the work to compound, not just launch
- Organizations whose AI brand presence doesn't match their positioning
- Teams that want brand, SEO, AEO, and CRO to build upon one another and run as one coherent system
Services
Answer-Ready Branding
Optimization often fails long-term because the brand story isn't clear enough for AI to interpret confidently. Edgar Allan's Story Engineering process establishes the narrative architecture that makes everything else work: positioning, messaging, content structure, and schema aligned so AI systems can understand, cite, and recommend the brand accurately.
Continuous Optimization: SEO, AEO, and CRO
Edgar Allan runs ongoing optimization programs that treat SEO, AEO, and CRO as one connected system rather than separate workstreams. High-intent pages are tested and improved directly in Webflow without development bottlenecks. Profound tracks citation frequency, message accuracy, and competitive share of voice in AI answers, and that data drives the next round of content and structural improvements, so visibility compounds over time.
Replatforming to a System That Can Scale
When marketing teams are blocked by their CMS, the site stops evolving. Edgar Allan leads replatforming efforts onto scalable, component-based Webflow systems. Not just technical migration; building a foundation teams can truly own, launch from, and iterate on without waiting on development.
Rebrand to System of Record
Rebrands break at execution. Edgar Allan translates brand into a structured web system where page types, content patterns, and components enforce narrative consistency across the entire site and out into the digital ecosystem so the story holds, even as the team and content scale.
Clients
"When we launched NCR Atleos, the challenge wasn’t just getting a site live. We had to make sure the company showed up the right way everywhere, even while the brand was still evolving. Edgar Allan gave us a structure that held up under that pressure. Different teams could contribute, but the message stayed consistent. That matters more now than it did at launch. A year later, we can see how that foundation carries through into search and AI. The way we’re described is more aligned, less fragme"
Dan DawsonVP Marketing
