Merj
SEO and AEO partner for global enterprise brands. Shaping discoverable platforms designed for good bots, search engines, and customers.
Merj is a London-based technical SEO and AEO partner designed for enterprises. Most consultancies hand over a deck and wish you luck. They sit inside your standups, your sprints, and your release cycles.
Their team of 15 senior-level experts includes ex-Googlers, a W3C technical group member, former technical directors from leading agencies, and dedicated data and software engineers. ISO 27001 certified. 7-year average client tenure. Clients include Expedia Group, John Lewis Partnership, Warner Bros. Discovery, Vercel, Wayfair, POC, and Major League Baseball.
Impact
- Saved Expedia Group 6,000+ hours of compute time daily by optimising rendering efficiency across large-scale web operations - recognised in Expedia's 2023 ESG Report
- Reduced 30 billion webpage resource requests annually across client domains while improving HTML fetches by 22% through crawl budget optimisation research
- Built and maintain a free Search Engine IP Tracker that monitors Googlebot, Bingbot, OpenAI, and other crawler IP changes hourly - and personally drove DuckDuckGo and Common Crawl to adopt machine-readable IP endpoint standards
Why Merj
Merj is the only partner on this directory that works at the infrastructure layer. While other partners optimise content for AI search, Merj ensures AI search engines can actually reach, crawl, render, and index your content in the first place. Their services solve the technical problems that sit beneath any content or AEO strategy. Their proprietary tools include MerjIQ (SEO + analytics + business KPIs unified), a Web Rendering Monitoring system, and a Search Engine IP Tracker. Their tech stack (AWS, ClickHouse, Terraform, Docker, Grafana, BigQuery) looks more like a software company than an agency. They've published original research in partnership with Vercel on search engine rendering, investigated Reddit's robots.txt cloaking, and their blog post "When Search Stops Playing By Old Rules" (Jan 2026) is one of the most sophisticated analyses of AEO economics published anywhere.
Best Fit
Enterprise and large-scale organisations (FTSE 100/250, S&P 500). CTOs, VPs of Engineering, and Heads of SEO at organisations where development teams are overloaded and SEO initiatives stall due to platform constraints. Brands planning or recovering from platform migrations. Organisations who need to ensure their web infrastructure doesn't accidentally block the LLM crawlers they need to be discoverable in AI search.
Case Studies
Expedia Group
Long-term partnership optimising large-scale web operations. Improved rendering efficiency to cut environmental impact while maintaining peak performance. Recognised in Expedia Group's 2023 ESG Report.
Enterprise Crawl Budget Optimisation
Research and implementation project reducing 30 billion webpage resource requests across enterprise client domains. Improved HTML fetches by 22% and saved an estimated 4,440 hours of network wait time daily across search engine rendering infrastructure.
Services
AI Search Enablement
Complete AI search strategies, technology deployment, and governance. Ensures LLM crawlers (OpenAI, Anthropic, Google, etc.) can reach, render, and index your content. Includes bot management, IP allowlisting, structured data for AI, and framework for supporting Digital PR. Builds on Merj's deep understanding of how crawlers behave — informed by proprietary rendering monitoring, IP tracking, and years of crawl data.
Technical SEO & Web Infrastructure
Web rendering diagnostics (proprietary tool), platform migration, Edge SEO (Akamai/Cloudflare deployments), migration recovery, crawl budget optimisation, and measurement via MerjIQ. For enterprise platforms with millions of pages, JavaScript-heavy rendering, and complex multi-CMS architectures. The technical foundation that any AI search or content strategy depends on.
Clients
"The Merj team are some of the smartest people I know in technical SEO, large scale data analysis, and complex problem solving. They are some of the very few folks whom I'd trust to develop tools, crunch numbers, and find answers for enterprise-level data and marketing problems."
Jono Aldersonex-Distilled, ex-Yoast, Keynote speaker
