829 Studios
Built for complex buyer journeys.
829 Studios is a Boston-based integrated digital marketing agency serving brands including American Express, GitHub, Cloudflare, Fidelity, REI, Stanley, Ramp, Vimeo, Axonius, Draper James, and Harvard Kennedy School. We help mid-market and enterprise organizations navigate the complex and competitive journey from awareness to revenue across industries, including B2B, e-commerce, D2C, higher education, and professional services.
Each engagement begins with a performance audit across all active channels producing a prioritized roadmap that tells you exactly where to invest, where to cut, and what to fix before a dollar of media runs.
What We Do
Full-service programs spanning paid search, paid social, programmatic & CTV, SEO, AI optimization, content strategy and creative execution, affiliate, marketing automation, web design and development, brand strategy, CRO, PR, and media relations, built around a single measurement framework tied to your revenue.
We also build proprietary technology to give clients a measurable edge at every stage of the funnel. Apollo, our performance software platform, delivers real-time cross-channel intelligence. Propel, our web framework, ensures every site is engineered for SEO and conversion from day one. Our AI Optimization practice treats LLM visibility in ChatGPT, Gemini, Claude, and beyond as a measurable performance channel.
Impact
- POLYWOOD: Achieved 13x ROAS in four months via integrated SEO, AI search optimization, and paid search built on Query Fan-Out methodology
- Ramp: Turned a $150M funding announcement into fintech category leadership through earned media and AI search positioning
- Gies College of Business: Used AI persona research and stakeholder interviews to consolidate six web properties into one SEO-optimized digital hub, driving a 20% YoY increase in organic visits
- LivePerson: Generated $180M in new business following a full brand and digital transformation, driving a 39% ROAS improvement and 900+ new accounts signed
- Securitas Technology: Grew top-10 keyword rankings 5.9x and increased qualified leads 33% through a SEO and web overhaul, generating 2M+ backlink referrals post-rebrand
Who We Work With
Brands that have maxed out what a single-channel specialist can deliver and need genuine technical depth across paid, organic, web, and comms. 829 is a strong fit for growth-stage and enterprise companies with complex buyer journeys, and PE and VC-backed portfolios looking to accelerate digital performance across multiple brands.
Case Studies
POLYWOOD
We partnered with POLYWOOD to build a scalable, AI-driven content strategy that closed critical gaps across unbranded and mid-funnel search.
The result: rapid content production aligned with their brand voice that expanded semantic coverage, driving increased conversions and 13x ROAS — positioning POLYWOOD to compete in both traditional SEO and the emerging AI search landscape.
New England Inns & Resorts
829 Studios developed a centralized publishing model that transformed member-submitted travel content into an optimized Content Library designed to improve SEO performance and AI search visibility.
The result: The initiative increased AI visibility by 15%, generated more than 150 new top-10 keyword rankings, and grew NEIRA’s citation share from 2% to 6% across answer engines.
Services
AI Optimization & Generative Engine Visibility
When a buyer asks an LLM which vendors to consider, your brand either shows up or it doesn't. Most companies have no idea if they’re even in the competition. 829's AI Optimization practice starts there. Using Profound, we audit exactly how your brand is being cited — or ignored — across ChatGPT, Claude, Gemini, and Google AI Overviews. Then our Query Fan-Out methodology identifies the prompts that actually drive discovery in your category, and we build the content and technical strategy to win them.
Integrated Performance Marketing
829 runs full-service programs across paid search, paid social, programmatic, and CTV, retail media, and account-based marketing. Budgets, audiences, and creative are coordinated across platforms and optimized against revenue outcomes. Our Apollo platform delivers real-time cross-channel intelligence. Looker Studio reporting gives clients full visibility into what's actually driving results.
Brand & Digital Experience
829 designs and builds the digital infrastructure that performance marketing runs on: brand strategy, web development on WordPress, Drupal, and Shopify, UX strategy, digital product design, and CRO. Our Propel framework ensures every site is engineered for SEO and conversion from day one.
Strategic Communications & PR
829's Strategic Comms practice covers PR, media relations, crisis communications, influencer, affiliate, and online reputation management, with placements in The New York Times, The Wall Street Journal, Forbes, Bloomberg, and CNBC. Earned media traction and AI search visibility are increasingly the same problem. We approach them together.
Marketing Audit & Diagnostics
We conduct an omni-channel performance audit covering paid, SEO, content, web, email, and attribution. Available as the starting point for every engagement or as a standalone service — up to 90 hours of senior-level analysis at no commitment. We recommend a formal channel review every six months.
PE & VC Portfolio Marketing
829 works with private equity and venture-backed portfolios to accelerate digital performance across multiple brands. We understand the investment thesis and work backwards from it: establishing digital presence, scaling paid programs, or building the organic visibility and attribution infrastructure that matters at exit.
Clients
"Our old website was not a conversion engine. Trying to make updates piecemeal in our old CMS was taxing and time-consuming. Because we have so much more control over our content, we're able to better serve people coming to us for more information. The difference is astounding."
Brian M. KlemmDigital Communications
