Spotlight
Helping brands win in the AI era through Profound expertise, custom agents, and AI influence strategy.
Spotlight partners with 200+ companies including Dell, Adobe, Visa, NetApp, and Intuit to shape how they are perceived across the signals that drive modern buying decisions.
Spotlight’s takes a unique approach to aligning and activating the sources AI and buyers rely on most. This includes analysts and independent experts, customer validation through peer reviews and advocacy, and content that is consistently reinforced by third-party credibility signals.
As a leading Profound partner, Spotlight uses the platform as the data and execution backbone for AEO. With 100+ certified practitioners and deep in-house expertise, Spotlight helps teams:
- Track performance across must-win prompts and competitive narratives
- Identify gaps in visibility, positioning, sentiment, and third-party validation
- Execute across influencer engagement, and customer advocacy while guiding PR and content teams
- Deploy custom agents and marketing engineers to operationalize strategy at scale
The focus is not just on visibility. It is on ensuring every signal reinforces a clear and consistent narrative across LLM outputs and real-world buyer conversations.
Impact
- 200+ clients across enterprise and high-growth markets
- 75+ AEO-certified practitioners
- 10+ Profound certified platform experts
- Industry-leading NPS of 89+
- Proven impact on visibility, narrative clarity, and competitive positioning across LLMs and key trust signals
Why Spotlight
Spotlight is built to operationalize AEO, not just measure it. While most approaches focus on rankings or surface-level visibility, Spotlight focuses on the signals LLMs use to generate answers. Using Profound as the foundation, Spotlight translates insights into coordinated action across marketing, product, communications, and customer programs. The team activates expert voices and customer validation while applying proven methodology, services, and data to scale credibility in market.
The result is stronger and more consistent recommendation across both AI-generated outputs and human decision-making.
Best Fit
Companies that want to actively shape how they are positioned across expert networks, customer signals, and AI-driven buying experiences. From scaling teams to global enterprises, Spotlight brings structure, alignment, and execution rigor to Influence Orchestration and AEO programs.
Services
Industry Experts and Influencers Program Management
Build and manage relationships with analysts and industry experts across Gartner, Forrester, IDC, and key firms. Spotlight drives strategy, briefing prep, and ongoing engagement to improve narrative adoption, sentiment, and positioning. All activity is tracked in Spotlight Oz to measure impact across the sources that shape how your company is recommended and trusted.
Peer Review Site Monitoring & Sourcing
Strengthen your presence across G2, Gartner Peer Insights, TrustRadius, and others. Spotlight identifies gaps, improves sentiment, and scales high-quality review generation. We track performance to provide visibility into review volume, trends, and competitive positioning across critical trust platforms.
Social & Community Activation
Activate the conversations shaping your category across LinkedIn, Reddit, and key communities. Spotlight identifies where influence is happening and drives targeted programs to increase engagement and narrative adoption. Performance is monitored to understand impact across the channels influencing AI-driven buyer perception.
Collaborative AEO Program and Profound Management
We partner alongside your existing AEO team to design, scale, and optimize your program using Profound - bringing best practices from across our client base, building agents, and acting as an extension of your team. We also establish ongoing reporting, monitoring, and performance tracking across must-win prompts to ensure continuous improvement and measurable impact.
Fully Managed AEO & Profound Program
A turnkey AEO solution powered by Profound. Spotlight manages prompt strategy, agent deployment, reporting, and ongoing optimization. We build and operate custom agents aligned to your key prompts, continuously improving performance across AI-driven buying journeys.
Content Strategy and Guidance
Define what content will actually move the needle. Spotlight identifies must-win prompts and narrative gaps, then guides what to create, update, and amplify. All efforts are grounded in performance data to improve visibility, citation likelihood, and overall positioning.
Featured Offerings
Clients
Documents
Media
"Our goal is market leadership, revenue acceleration, and organizational excellence — that doesn't happen without deep, coordinated intelligence from the market. Spotlight's Influence Orchestration approach gave us a framework to stop treating analyst, customer, and partner insights as separate workstreams and start using them together to drive real business decisions."
Ricarda RodatusVice President
