Foundation
The distribution-first content agency for B2B brands, building content engines that generate pipeline across search, LLMs, social, and every channel buyers actually use.
Foundation is a B2B content marketing and SEO agency that has generated over 220 million organic visits for clients including Webex, Mailchimp, Snowflake, Canva, Procore, Bitly, and Paychex. Founded by Ross Simmonds and headquartered in Philadelphia with offices in Canada, Foundation operates on a single guiding principle: create once, distribute forever. Every engagement starts with research to find content-market fit, builds content engineered to rank and resonate, then runs distribution playbooks across search, LinkedIn, Reddit, YouTube, email, and AI-powered answer engines.
Impact
- Multibillion-dollar manufacturing and technology company: Grew from 70,000 to 140,000 organic visits per month through content strategy and social media training
- B2B SaaS company: Generated 1,000,000+ net-new impressions in search results in 12 months, with 1,800+ unique backlinks and 1,000+ monthly clicks by month seven
- Audience intelligence SaaS platform: 300%+ increase in social engagement in three months through content creation, distribution, and repurposing
- SaaS company pre-launch: 128% increase in sign-ups after Foundation built a GTM strategy and identified ideal users in under three weeks
- eCommerce ad agency: 143% growth in sales through a structured content distribution strategy
- Over 220 million total organic visits generated across the B2B SaaS client base
Why Foundation
Foundation treats content as a system, not a series of one-off pieces. The agency starts every engagement by studying the customer, finding content-market fit, and validating distribution channels before creating anything. From there it builds content hubs with pillar pages, optimizes existing assets for search and LLM extraction, acquires backlinks, and runs distribution across Reddit threads, LinkedIn carousels, YouTube, newsletters, and founder content simultaneously. The GEO practice layers generative engine optimization on top of traditional SEO so that content is engineered to surface in AI-generated answers, not just blue links. Foundation also operates one of the most widely read content marketing publications in B2B SaaS, which means the agency's own content serves as a live proof of concept for every client it takes on.
Best Fit
B2B technology companies, SaaS brands, and ambitious companies in sectors like manufacturing, professional services, and higher education that want content to actually drive pipeline.
Case Studies
B2B SaaS: 1M+ Search Impressions in 12 Months
A SaaS company engaged Foundation to maintain and grow their SEO while their team focused elsewhere. Foundation created 63 search-driven articles, built 1,800+ backlinks, generated 1,000,000+ impressions in search, and drove 1,000+ monthly clicks by the final five months of the engagement.
Manufacturing Company: 70k to 140k Organic Visits
A multibillion-dollar manufacturing and technology company needed a content strategy for a diverse audience spanning C-suite buyers, government, and recruits. Foundation doubled monthly organic visits from 70,000 to 140,000, increased press mentions, and helped the company build an internal content culture from the ground up.
300%+ Increases in Social Engagement in 3 Months
An audience intelligence SaaS company was looking to leverage content creation, distribution, and repurposing to attract more leads and improve SEO. They ultimately wanted to increase market visibility and be positioned as the leader in their industry.
Services
HOLLISTIC DIGITAL MARKETING
We do the research, build the architecture, and create the content that earns organic traffic and converts. Our AEO/GEO work is grounded in E-E-A-T frameworks, deep competitive analysis, and the conviction that content written for humans — not algorithms — performs best over time. • Content marketing strategy: audience research, keyword mapping, competitive gap analysis, content architecture, and 90-day roadmap • Generative/answer engine optimization (GEO/AEO): full LLM visibility snapshots via partnerships with Profound, Airops, and Athena to build result-driven roadmaps • Lead generation: strategies that move inbound leads from MQLs to SQLs • Long-form content: blog posts, guides, comparison pages, alternatives pages, salary/industry research pieces • Content refresh: re-engineering existing pages to match current search intent and LLM citation triggers • Technical SEO: site audits, internal linking, schema markup, Core Web Vitals, migration support • Link & citation building: premium outreach targeting DA 60+ publications, 33+ net-new backlinks/month for active clients
CONTENT DISTRIBUTION
Most agencies stop when content is published. We treat publishing as the starting line. Foundation's distribution practice gets content in front of the right audience across every channel — driving compounding returns from assets most brands create once and abandon. Distribution Services • Repurpose & remix: One asset becomes carousels, videos, threads, email sequences, and social clips • Newsletter syndication: Placement in high-authority B2B newsletters and email programs • Founder-led content: Distribution through executive personal brands and thought leadership • Community seeding: Strategic placement in Slack, Discord, forums, and niche platforms • Social amplification: LinkedIn, X, and Instagram distribution to extend organic reach • Citation building: Content referenced, linked, and cited by publishers and AI systems Social & Content Operations We handle scheduling, publishing, engagement, and optimization across channels so your team stays focused on the work only you can do.
REDDIT MARKETING
Reddit is not a social media channel. It's a search result. "Best [your category]?" threads rank on page 1 of Google, influence B2B buyers at the point of decision, and increasingly feed the training data LLMs use to answer questions. Foundation began building B2B Reddit programs in 2018 — before anyone else was talking about it. We wrote the playbook. Others are copying it. What We Do • Reddit strategy: Subreddit mapping, persona development, opportunity scoring, competitive thread analysis, and content calendar • Organic execution: Posts, comments, SERP-thread insertion, and URL submissions deployed by trained human operators, not bots • SERP takeover: Replacing negative or competitor-owned threads that rank for your branded terms on Google • Community building: Building and moderating owned subreddits as long-term brand infrastructure • LLM seeding: Creating Reddit content engineered to be cited by ChatGPT, Perplexity, and Claude for priority queries • Reddit Ads management: Paid amplification with creative A/B testing, audience targeting, and performance optimization Results That Speak Tidio had great SEO and zero Reddit presence. In 4 months: 1,600+ keywords rank
GENERATIVE / ANSWER ENGINE OPTIMISATION (GEO + AEO)
The next frontier of search is AI-generated answers. ChatGPT, Perplexity, Google AI Overviews, and Claude are replacing the blue links — and the brands cited in those answers own the category. We have proprietary frameworks for measuring and improving AI visibility across every major LLM. What We Do • GEO audit: AI visibility measurement across 50–100 priority queries, gap analysis, and quick-win roadmap • GEO strategy: Roadmap for improving citation frequency, answer positioning, and brand mentions across LLMs • Citation-optimised content: Long-form content engineered to be sourced by generative AI engines • Off-site authority: "Best of" placements, affiliate citations, and digital PR to grow third-party brand mentions • AI visibility tracking: Monthly reporting on citation share, positioning, and sentiment across ChatGPT, Perplexity, Claude, and Gemini • LLM influence strategy: Owned content, Reddit seeding, and third-party placements to embed your brand into AI training signals Results That Speak Runpod.io is now cited in AI responses for 10+ priority GPU queries — reaching the next generation of ML engineers before they ever open a search engine.
YOUTUBE PRODUCTION
YouTube is increasingly cited by AI systems when answering business questions. Google owns YouTube, so Google AI Overviews, AI Mode, and Perplexity pull from YouTube more than any other video platform. What We Do • YouTube strategy: Citation analysis, content gap analysis, competitor audit, content calendar, and recorded strategy presentation • Channel optimisation: Rewriting titles, redesigning thumbnails, and optimizing descriptions, tags, and playlists for LLM citation • Talking head production: GEO-optimized 4–12 minute educational videos including scripting, filming, editing, thumbnails, and metadata • YouTube Shorts: 15–60 second vertical clips optimized for AI citation and discovery • Podcast repurposing: Existing audio and video transformed into YouTube-optimized clips with captions and SEO metadata • Enterprise YouTube: Multi-LOB programs with dedicated account management, research, consulting, production, and monthly AI citation reporting. Pricing: 5 videos/month from $15,000/month. Enterprise programs scoped individually.
PAID MEDIA
Paid media at Foundation is not a standalone channel. It's the amplification layer for everything else. We use paid to accelerate organic content, promote Reddit engagement, extend GEO-optimized assets, and build retargeting pipelines — always tied to measurable pipeline outcomes, not vanity metrics. **What We Do** • Reddit Ads: Paid amplification of organic Reddit content with A/B testing across 15–25 ad variations and targeting by subreddit, interest, and device • LinkedIn Ads: Sponsored content, lead gen forms, and retargeting targeting B2B decision-makers by title, company size, and industry • Meta Ads: Awareness and retargeting campaigns complementing organic programs, especially effective for bottom-funnel decision support • Google Ads: Keyword campaigns and Performance Max amplifying SEO content and capturing demand from organic and Reddit strategies • Paid media strategy: Channel mix, budget allocation, creative strategy, and performance benchmarking tied to pipeline KPIs • Reporting: Monthly dashboards tracking CPL, ROAS, attribution, and paid-organic synergy metrics.
Clients
Documents
Media
"Foundation's crew proved to be strategic problem-solvers that brought comprehensive SEO content planning, execution, and optimization to our organization. They studied our brand guidelines and were writing seamlessly in our voice and tone in no time, and tripled our content production. A heartfelt thanks to Foundation for being total professionals and genuine human beings."
ClientVP of Marketing
