Spotlight partners with 200+ companies including Dell, Adobe, Visa, NetApp, and Intuit to shape how they are perceived across the signals that drive modern buying decisions.
Spotlight’s takes a unique approach to aligning and activating the sources AI and buyers rely on most. This includes analysts and independent experts, customer validation through peer reviews and advocacy, and content that is consistently reinforced by third-party credibility signals.
As a leading Profound partner, Spotlight uses the platform as the data and execution backbone for AEO. With 100+ certified practitioners and deep in-house expertise, Spotlight helps teams:
- Track performance across must-win prompts and competitive narratives
- Identify gaps in visibility, positioning, sentiment, and third-party validation
- Execute across influencer engagement, and customer advocacy while guiding PR and content teams
- Deploy custom agents and marketing engineers to operationalize strategy at scale
The focus is not just on visibility. It is on ensuring every signal reinforces a clear and consistent narrative across LLM outputs and real-world buyer conversations.
Impact
- 200+ clients across enterprise and high-growth markets
- 100+ AEO-certified practitioners
- 10+ Profound certified platform experts
- Industry-leading NPS of 89+
- Proven impact on visibility, narrative clarity, and competitive positioning across LLMs and key trust signals
Why Spotlight
Spotlight is built to operationalize AEO, not just measure it. While most approaches focus on rankings or surface-level visibility, Spotlight focuses on the signals LLMs use to generate answers. Using Profound as the foundation, Spotlight translates insights into coordinated action across marketing, product, communications, and customer programs. The team activates expert voices and customer validation while applying proven methodology, services, and data to scale credibility in market.
The result is stronger and more consistent recommendation across both AI-generated outputs and human decision-making.
Best Fit
Companies that want to actively shape how they are positioned across expert networks, customer signals, and AI-driven buying experiences. From scaling teams to global enterprises, Spotlight brings structure, alignment, and execution rigor to Influence Orchestration and AEO programs.
