AI search has become one of Gamma's top acquisition channels. As Head of Growth Marketing at Gamma, Ravish Agrawal has been at the center of that growth, finding new ways to get discovered through AI search and building systems to make those efforts more scalable.

One of those systems is an automated SEO and AEO factory built using Claude. It tracks performance, identifies content opportunities and generates new content with minimal manual work. Ravish has also connected his marketing tools through MCPs, allowing him to analyze data, automate reporting and run experiments without constantly switching between platforms.

We discuss what Gamma figured out about winning in AI search, how Ravish measures its impact on growth, and why the best marketers need to discover opportunities before their competitors do. Ravish also shares how AI is changing the roles he's hiring for and why creativity and human judgment are becoming even more valuable.

We discuss:

  • How Gamma turned AI search into one of its top three acquisition channels
  • How Ravish built an automated SEO and AEO factory using Claude
  • How Gamma uses MCPs to connect marketing tools, data and workflows
  • Why finding growth opportunities before competitors is so important
  • How Gamma measures AI search performance and navigates attribution challenges
  • What Ravish learned from experimenting with ChatGPT ads
  • Why Gamma is hiring for new roles like AI creative strategist
  • How AI is changing the skills and responsibilities of growth marketers
  • Why Ravish believes human judgment and creativity should never be fully automated

Connect with Ravish:

LinkedIn: https://www.linkedin.com/in/ravishagrawal

Gamma: https://gamma.app/

Connect with Profound:

Website: https://tryprofound.com

LinkedIn: https://www.linkedin.com/company/tryprofound/

X: https://x.com/tryprofound

Read the Marketing Engineer Manifesto: https://www.tryprofound.com/marketing-engineer

Profound University: https://university.tryprofound.com/

The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.