Profound at Shoptalk
EMEA 2026

If you aren't influencing the "Answer Engines," your brand is becoming invisible. At Shoptalk 2026, Profound is showing retailers how to own the Invisible Commerce Layer.

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Trusted by the best marketers in the world

Profound is the marketing platform for the era of AI

Thousands of teams use Profound’s automated agents to understand, control, and scale how they appear across AI Search.

Tuesday 9th June

13:00-13:10

The Discovery Stage 2

The New Shelf; How AI Search Is Already Reshaping How European Shoppers Discover Brands

Shoppers across Europe are starting product research inside ChatGPT, Perplexity, Gemini, and Claude before they ever reach Google. Profound will share original research on how AI platforms surface retail brands across European markets, including category benchmarks and how recommendations diverge across languages. Attendees will leave with a framework for auditing their AI search presence and a clear view of where Answer Engine Optimization fits alongside SEO, paid, and more.

Saga Torseke

AEO Specialist & Enterprise Advisor, Profound

Wednesday 10th June

12:40-12:50

The Discovery Stage 1

From Search Box to Shopping Agent; Preparing Your Brand for the Agentic Commerce Era

The next wave of AI in retail is agents that research, compare, and transact on behalf of shoppers. For European retailers navigating GDPR, multi-market catalogs, and fragmented marketplaces, the rules are still being written. Profound will map the agent maturity curve and show what each stage means for product data, content, and discoverability, with concrete examples and practical guidance for what to put in place this year.

Tess McManus

VP Sales EMEA

Booth details

Visit us at K20

Espresso Lounge

Pull up a seat. Espresso on us, all day at the booth - and from 4pm, we're making it a martini moment.

Unlock your visibility

Feeling lucky? Stop by the booth, fill in your details, and see if the door unlocks. Prizes worth winning, guaranteed.

Speakers for speakers

Speaking at Shoptalk? We've got something for you. Stop by the Profound booth, claim your JBL speaker from our swag wall, and amplify more than just your voice.