Why brands have switched to Profound
Work with data you can rely on
Profound is trusted by industry leaders for robust visibility data maintained by the world's top engineers. Scrunch users note poor data depth and discrepancies in metrics leading to mistrust in the Scrunch platform.
Turn analytics into action
Unlike Scrunch, Profound doesn't stop at visibility analytics. Profound turns insights into actions by automatically surfacing data-driven suggestions and allowing marketers to create and optimize content within the platform.
Ground strategy in prompt volumes
Profound offers real conversation data, complete with volumes, intent, and demographics, so brands can make informed decisions around strategy. Scrunch users note dissatisfaction with lacking prompt volumes.
The differences between Profound and Scrunch
LLM coverage
Profound
All 10 major answers engines tracked out-of-the-box (ChatGPT, Google, Google Al Overviews, Google Gemini, Claude, Microsoft, Copilot, Perplexity, Grok, Meta Al, DeepSeek).
Scrunch
5 models advertised as supported (ChatGPT, Google Gemini, Meta, Perplexity, Claude)
Regional coverage
Profound
50+ countries, 100+ languages and growing.
Scrunch
“Multi-region support”
Persona-based insights
Profound
Ability to add customize personas to gather insights around your unique audiences (their demographics, company size, roles, motivations, and pain points) and create targeted content.
Scrunch
No persona based functionality
Real user prompt data
Profound
700M+ prompts from real users power our insights and actions, categorized by prompt intents such as informational vs commercial, and broken out by demographic factors of users such as age, gender, and income status
Scrunch
No semblance of prompt volumes to guide prompts tracked or inform strategy
AEO content workflows
Profound
Sophisticated, customizable content workflows optimized for Answer Engine retrieval based off performant citations, optimization models, and prompt volume analysis.
Scrunch
No ability to perform actions from the platform
Agent analytics
Profound
CDN-level integrations for real attribution. See when the models are citing or training on your content in real-time and combine with human referral traffic data. Integrate with Google Analytics, Akamai, Cloudflare, Amazon Cloudfront, Netlify, and Fastly.
Scrunch
No such analytics or way to measure impact over time.
Accuracy Analysis
Profound
Custom features that allow you to get notified when models are outputting inaccurate information about your products or services
Scrunch
No such features that we’re aware of
"We chose Profound because it seemed like the deepest and most complete tool in the market. We tried the others, and Profound was immediately the obvious choice"
Skye Scofield Marketing Lead, StatsigAnswer Engine Insights
Track your AI visibility, see where and how AI mentions your brand, and uncover insights to enhance your presence.
Workflows
Build automated content campaigns in a matter of minutes with easy to use templates
Prompt Volumes
Improve your brand visibility across AI platforms by targeting and appearing in conversations relevant to your brand.
Read about how Ramp boosted AI visibility 7x using Profound
Ramp used Profound's Answer Engine Insights to create content tailored specifically for AI search engines, becoming the 5th most visible fintech brand in the world in a matter of weeks.
Frequently asked questions
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Information is shifting from blue links to AI answers, meet your customers there.