Gr0’s SEO beginnings
GR0 is a Los Angeles-based digital marketing agency that built its reputation on SEO for nationally sold e-commerce brands. Founded in 2020 by Kevin Miller and Jonathan Zacharias, the agency caught a wave: Apple's iOS 14 update gutted paid social returns, and brands that had been pouring money into Facebook ads suddenly needed organic growth. GR0 became the answer.
When AI search started reshaping how consumers discover products, GR0 had the SEO credibility and the client relationships to move fast, but they needed data they didn't have.
The problem: everyone wanted AI visibility, nobody had the playbook.
It only took a couple clients asking how to show up in ChatGPT for Kevin, CEO and Cofounder of Gr0, to see that AI search was becoming a real commerce channel.
But as he and Angela Bergmann, Director of SEO & AI Search at GR0, started to look at platforms, they noticed a couple key trends.
Newer entrants had a different problem: cost. Running queries 24/7, which GR0 needed for accurate look-back reporting, made pricing spiral out of control.
"We tested other platforms, and the data always felt thin," Kevin said. "If that's all we had, we wouldn't have enough to talk about on client calls. I wouldn't have enough work to do.”
Kevin also ruled out building something in-house. He'd spent four years in San Francisco, worked at Google, and had watched other agency founders try to build their own tools. "It can only be done successfully the venture way, with a hundred engineers working on it day in and day out. I'm very practical about what we can and cannot do."
Why Profound
After evaluating the landscape, GR0 chose Profound as its AI visibility platform and built its entire AEO practice on top of it.
What sealed it: Profound runs data continuously, not in snapshots. It provides the depth GR0 needs, prompt tracking, citation analysis, sentiment, and now shopping data, across every major LLM. And the feature set keeps expanding.
With Agents that automate reporting, analysis, and content creation, the team feels confident they are with partner that will keep them on the bleeding edge of the space.
How GR0 uses Profound
GR0 has five to six campaign managers who serve as in-house Profound experts, using the platform daily to identify opportunities across their client portfolios. Their workflow spans several core use cases:
They track prompts like keywords. The team identifies every prompt relevant to a client's products, monitors where the brand ranks across LLMs, and finds the gaps. This is the foundation. It tells them what to write, where to pitch, and where to focus.
They turn citation data into a hit list. This is where Angie's team found unexpected value. Profound shows which URLs LLMs cite most heavily for any given topic. GR0 works this list from two angles: earned media outreach and paid affiliate placements. Then they track those placements back inside the platform to measure impact.
They create smarter content, faster. Rather than guessing at topics based on keyword volume alone, the team cross-references traditional keyword research with Profound's prompt data to prioritize what gets written first. They then use Profound Agents to generate content brief outlines.
They monitor brand sentiment. For luxury and premium brands, Angie's team watches how LLMs talk about their clients. "If there's a consistent product problem, it boils up into sentiment,” said Angie. “Profound shows us before it becomes a crisis."
Shopping Analysis: Profound’s Shopping feature has also proven to be a huge value add.
Results for their clients
$1K to $100K+ monthly revenue from LLMs
The most dramatic success story in GR0's AEO portfolio is with a direct-to-consumer health and beauty company. When they started working with GR0, they were generating roughly 1,000 visits per month from LLMs and about $1,000 in monthly revenue from that channel.
Within months, that number skyrocketed to over $100,000 per month in LLM-attributed revenue.
The result? A client that, in Kevin's words, "wants to stay with us forever."
Owning a new category
For a brand building the emerging "protein coffee" category, GR0 is using Profound to systematically capture AI visibility for category-defining terms. The strategy combines targeted blog content with affiliate placements on the citation sources that LLMs reference most heavily, creating a flywheel of visibility for a product category the brand is pioneering.
Measurable momentum across the portfolio
Across their client base, GR0 is tracking concrete improvements at a granular level:
- Citation share of voice increases of 2–4% at the URL level as targeted placements and content take effect
- Reddit citation share increases of up to 10% when GR0 activates community engagement strategies
- Both AI agent traffic and organic search traffic increasing simultaneously as consumers research in AI tools and then convert through traditional search
- Direct revenue attribution from AI channels for clients with full tracking infrastructure in place
Looking ahead
For Angie and the SEO team, the shift feels like a long-overdue correction. "A lot of us as SEOs have been looking beyond keyword focus for years, but the tooling never followed. Now we're getting real-time information about the questions people are actually asking, as opposed to guessing based on keyword search volumes."
With Profound's data as the foundation and GR0's implementation expertise on top, the agency is positioned at the leading edge of a market shift that's only accelerating.
