The world's best brands are winning in AI Search. Come find out how.
AI is now the first touchpoint in brand discovery -- often before a search bar, before a review site, before a human ever clicks. Profound is the marketing platform helping the world's leading brands understand, control, and scale how they show up in AI answers. We'll be on the Croisette all week, come connect with us.
Meet the team
James Cadwallader
Mark Ebert
Kareem Agha
Trevor Pyle
Layla Baradaran
Ben Grosse
Trusted by the best marketers in the world
Where to find us
June 22–26
An all week point of connection
MediaLink Beach
MediaLink Beach is the C-suite hub of the festival: curated programming, closed-door roundtables, and the highest-density senior access in Cannes. Profound is present all week taking top-to-top meetings. Connect with us here.
Monday, June 16
Official Reddit programming
Reddit at Cannes
James joins Reddit for a closed-door speaking opportunity.
Tuesday, June 23
Exclusive venue off the Croisette hosted by WPP
WPP Stream
James will be interviewed by WPP leadership speaking to a room of industry leaders for the closed-door executive event.
Invite-only. Profound is a confirmed sponsor and speaker.
Tuesday, June 23
Invite only CMO dinner
VaynerX CMO Dinner
Profound and VaynerX are co-hosting the launch of The CMO's Guide to GEO/AEO - original research on how generative AI is reshaping brand discovery. James Cadwallader and Gary Vaynerchuk open the evening with a short, sharp conversation on what the research means for marketing leaders today. Then it's stations, cocktails, and the kind of room where real decisions get made.
An elevated pocket-sized version of the report goes home with every attendee.
More information and ability to request a spot here
Tuesday, June 23
Official LinkedIn programming
LinkedIn Beach at Cannes
James joins marketing industry leaders at LinkedIn Beach stage, moderated by LinkedIn CEO Dan Shapero.
The research
The CMO's Guide to GEO/AEO
Co-authored by Profound and VaynerX. Launching Cannes week.
Generative AI is collapsing the marketing funnel into a single conversation. This report - grounded in Profound's proprietary data on AI answer behaviour by category, platform volatility, and brand visibility - gives CMOs and boards a framework for understanding and winning in the zero-click era.
Launching at the VaynerX CMO Dinner, June 23. Exclusive media coverage dropping the same week.
Zero Click
Join us at Zero Click 2026, the conference for marketers building the future. Request your spot today.
