Profound at World Aviation Festival

AI platforms such as ChatGPT are increasingly sitting at the intersection between customers and brands, nowhere more so than in travel and hospitality, where consumers are turning to AI to research, plan and purchase their travel. This panel will explore how travel brands are represented across AI platforms and how they can influence that representation. From building a strategy around visibility, sentiment and accuracy to turning AI insights into action that improves customer experience, strengthens engagement and ultimately captures more travel demand.