Cookie Policy

Last updated on July 14, 2026

This cookie policy explains how we use Cookies (as defined below) on our Services (the “Cookie Policy”). We use cookies to help improve your experience of our Services. Terms not defined in the Cookie Policy have the same meaning as in our Privacy Policy.

What is a cookie?

We use cookies, beacons, invisible tags, pixels and similar technologies (collectively "Cookies") to collect information about your browsing activities and to distinguish you from other users of the Services. A cookie is a small piece of data that an online platform or website stores on your device when you visit, typically containing information about the platform or website itself, a unique identifier that allows the platform or website to recognize your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself. Pixels are snippets of code or tiny invisible images embedded in email and websites that help us learn how you interact with our content (for example, if you clicked on a link or an image).

Cookies can be used for performance management (i.e., collecting information on how the Services are being used for analytics purposes). They can also be used for functionality management, enabling us to make your visit more efficient by, for example, remembering language preferences, passwords, and log-in details.

Types of cookies and how we use them

We use both persistent cookies and session cookies. Persistent cookies stay on your device for a set period of time or until you delete them, while session cookies are deleted once you close your web browser.

Below is an overview of the types of cookies we and third parties may use to collect information.

Strictly Necessary Cookies.

Some Cookies are strictly necessary to make the Services available to you. We cannot provide you with the Services without this type of Cookies. We use the following necessary Cookies:

Name More InformationRetention
__cf_bm This Cookie is used to store guest consent to the use of Cookies for non-essential purposes30 minutes
li_gcThis Cookie is used to store guest consent to the use of Cookies for non-essential purposes.6 months
__clientThis Cookie is used to authenticate Profound users.Session
__client_uatThis Cookie is used to authenticate Profound users.Session
__sessionThis Cookie is used to authenticate Profound users.Session

Functional Cookies.

Functional Cookies are used to recognize you when you return to the Services. This enables us to adapt our content for you and remember your preferences. For example, we use functional Cookies to remember your choice of language or region. We use the following functional Cookies:

NameMore InformationRetention
_cfuvidThis Cookie is used for purposes of tracking users across sessions to optimize user experience by maintaining session consistency and providing personalized services.Session
hubspotutkThis Cookie is used for user authentication.6 months
_cuidThis Cookie is used to uniquely identify users to improve their experience by tracking user behavior on the website.1 year 1 month
MUIDThis Cookie is used by Microsoft as a unique user identifier to track users across different Microsoft domains.1 year 1 month

Analytical and Performance Cookies.

We also use Cookies for website analytics purposes to operate, maintain and improve the Services. We may use our own analytics Cookies or use third-party analytics providers such as Google Analytics. These providers may also collect information about your use of other websites, apps, and online resources. We use the following analytical or performance Cookies:

NameMore InformationRetention
__hsscThis Cookie keeps track of sessions.30 minutes
__hstcThe Cookie is used for tracking visitors.6 months
__hssrcWhenever HubSpot changes the session cookie, this Cookie is also set to determine if the visitor has restarted their browser.Session
ph_phc_28zdC3Gt7OkkHz7SbVPsqwTWbr99Nf5lUMOgLdDXnhP_posthogThis Cookie stores session information for Posthog.1 year
s7This Cookie gathers data regarding site usage and user behavior on the website.1 year 1 month
_gaThis Cookie records a particular ID used to come up with data about website usage by the user.2 years
_ga_#This Cookie is used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions.2 years
__ptq.gifThis Cookie allows HubSpot to record anonymous page view data.Session

Advertisement Cookies.

We also use Cookies for advertisement purposes to provide visitors with customized advertisements based on the pages you visited previously, and to analyze the effectiveness of the ad campaigns. We use the following advertisement Cookies:

Please review your web browser's "Help" file to learn how you may modify your Cookie settings. Please note that if you delete or choose not to accept Cookies from our Services, you may not be able to utilize the features of our Services to their fullest potential. You can find more information about your rights and choices, and how to block the use of certain Cookies in the “How you can manage Cookies” section below.

NameMore InformationRetention
lidcThese Cookies enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.1 day
UserMatchHistoryThese Cookies enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.30 days
AnalyticsSyncHistoryThese Cookies are used to store information about the time a sync took place with the lms_analytics cookie for LinkedIn and is typically used for ad campaign measurement and targeting. 30 days
uuidThis Cookie collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.Session
bcookieThis Cookie is used to optimize the range of advertising on LinkedIn.1 year
lididThis Cookie is a unique anonymous user identifier set for a site visitor so as to track their usage on the site for better targeted advertising.2 years
_reb2bgeoThis Cookie stores the visitor's geolocation for RB2B.21 days
_reb2bloadedThis Cookie stores whether or not RB2B loaded.1 second
_reb2brefThis Cookie stores the visitor's referring URL for RB2B.15 days
_reb2sessionIDThis Cookie stores information unique to RB2B's identification process associated with the visitor.30 minutes
_reb2buidThis Cookie stores information unique to RB2B's identification process associated with the visitor.360 days
_reb2bfxfThis Cookie stores information unique to RB2B's identification process associated with the visitor.1 month
_reb2btdThis Cookie stores information unique to RB2B's identification process associated with the visitor.1 month
_reb2bliThis Cookie stores information unique to RB2B's identification process associated with the visitor.1 month
_reb2bresolveThis Cookie stores information unique to RB2B's identification process associated with the visitor.2 days
_lc2_fpiThis Cookie is set by LiveIntent. A random, unique, device identifier, stored as a 1st party cookie, to enable targeted advertising.1 year 1 month 4 days
_lc2_fpi_jsThis Cookie is set by LiveIntent. A random, unique, device identifier, stored as a 1st party cookie, to enable targeted advertising.Session
_uetvidThis Cookie is used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.1 year 1 month
_uetsidThis Cookie is used to collect data on visitor behaviour from multiple websites, in order to present more relevant advertisements. This also allows the website to limit the number of times that they are shown the same advertisement.1 day
_fbpThis Cookie is a Facebook tracking pixel used to identify visitors for personalized advertising.3 months
_gcl_auThis Cookie is used by Google Ads for experimenting with advertisement efficiency across websites using their services.3 months
_rdt_uuidThis Cookie is used to identify a browser over time to show relevant advertisements to users by collecting data on their preferences and behavior across multiple sites.3 months
_gcl_awThis Cookie is set by Google Ads to store ad‑click information (the Google Ads click identifier) and measure the effectiveness of ad campaigns and conversions.3 months
_gcl_gsThis Cookie is set by Google Ads (Conversion Linker) to store ad‑click/session information used for conversion measurement.3 months
_rdt_emThis Cookie is set by the Reddit advertising pixel to store an email‑based advanced‑matching identifier (Reddit hashes the email using SHA‑256) used to match website visitors with Reddit accounts for advertising measurement and targeting.3 months
_rdt_pnThis Cookie is set by the Reddit advertising pixel to store a phone‑based advanced‑matching identifier (Reddit hashes the phone number using SHA‑256) used to match website visitors with Reddit accounts for advertising measurement and targeting.3 months
_li_dcdm_cThis Cookie is set by LiveIntent (LiveConnect) for identity resolution to enable people‑based advertising across websites.Session
_li_ssThis Cookie is set by LiveIntent (LiveConnect) to store identity‑syncing state used for advertising.1 year 1 month
__d_d_r__This Cookie is set by Default (default.com), a marketing‑attribution provider, and stores the visitor's full landing‑page URL (including advertising click identifiers and campaign parameters) for lead attribution.6 months
__d_d_r_l__This Cookie is set by Default (default.com) and stores the referring URL that led the visitor to the website, for marketing attribution.6 months
_vbThis Cookie is set by Vibe (vibe.co), a connected‑TV advertising platform, and stores a unique visitor identifier for advertising and conversion attribution.1 month
_pf_idThis Cookie is set by Profound's first‑party conversion pixel to store a pseudonymous device identifier used to attribute on‑site conversions.1 year
_pf_clkThis Cookie is set by Profound's first‑party conversion pixel to store advertising click identifiers (e.g. OpenAI oppref, gclid, utm_adid) captured from the landing URL, used for conversion attribution.3 months

Third-party Cookies on our Services

As we explain above, we may employ third-party companies and individuals on our Services—for example, analytics providers and content partners. We grant these third-parties access to selected information to perform specific tasks on our behalf. They may also set third-party Cookies in order to deliver the services they are providing. Third-party Cookies can be used to track you on other websites that use the same third-party service.

How you can manage Cookies

Profound is committed to offering you meaningful privacy choices. You have a number of options to object, control or limit how we, our partners, and other third parties use Cookies. You can block Cookies through the mechanisms described below. However, note that Cookies are important to many aspects of our Services. If you disable all Cookies or do not consent to our use of Cookies, you may not be able to enjoy all features of our Services.

Where Cookies are not strictly necessary for our Services to function, we will ask you to consent to our use of Cookies when you first visit our website or use our platform. Consent can be provided or revoked through the cookie banner.

Moreover, if you do not wish to accept Cookies from us, you can instruct your browser to refuse Cookies from our website. Most browsers are configured to accept Cookies by default, but you can update these settings to either refuse Cookies altogether, or to notify you when a website is trying to set or update a Cookie. Most browsers allow you to control your Cookie settings so that you can:

  • View your Cookies or other locally stored data and delete them on an individual basis;
  • Block first-party and/or third-party Cookies or similar technology;
  • Block all Cookies or similar technologies from being set; or
  • Delete all Cookies or similar technologies when you close your browser.

To get information on how to update such settings, you may visit one of the following pages, or another page, depending on your browser:

Changes to this Cookie Policy

We will occasionally update this Cookie Policy to reflect changes in our practices and Services. When we post changes to this Cookie Policy, we will revise the "Last updated" date at the top of this Cookie Policy.

If we make any material changes in the way we collect, use, or share information held in Cookies, we will notify you by prominently posting notice of the changes on the website and if required by applicable law we will request your consent for any such new uses. We recommend that you check this page from time to time to inform yourself of any changes in this Cookie Policy or any of our other policies.

For any questions or requests regarding how we use Cookies, please email us at [email protected].