GR0
The performance marketing agency for DTC and ecommerce brands, driving growth across SEO, GEO, paid media, email, Amazon, and AI-powered search from one integrated team.
GR0 is a full-suite performance marketing agency specializing in DTC and ecommerce brands across health and wellness, beauty, food and beverage, consumer tech, and B2B software. Founded by Kevin Miller and Jon Zacharias, GR0 has generated over $1 billion in revenue for clients including Ritual, Bobbie, MVMT, Love Wellness, Litter-Robot, NuFace, Kizik, Ubisoft, and Seismic. The agency holds a US Search Award (2024), Great Place to Work certifications four years running, and 70% of new business comes from existing client referrals.
Impact
- Bobbie: 2.6x customer growth in one quarter, 34% below blended CAC target, 186% TikTok conversions QoQ
- Mito Red Light: 465% increase in AI revenue using GEO strategy built on content, authority backlinks, and Reddit signals
- Pickleheads: Grew from 9,000 to 335,000+ organic monthly clicks in 14 months
- Snif: 15x revenue growth and dominant search rankings in 6 months
- Seismic: 400% increase in unique monthly visitors and 200% rise in keyword rankings organically
- Startups grow at 95% YoY on average; mid-market at 41%; enterprise at 27%
Why GR0
GR0 runs SEO, GEO, paid media, email, and Amazon as one connected system rather than siloed channel teams, so every lever pulls toward the same revenue outcome. The GEO practice is one of the most developed in the DTC space, with published case studies showing measurable AI revenue attribution tracked via Profound. GR0 also runs Axon, a proprietary performance intelligence platform that gives clients real-time visibility into results across every channel. Seventy percent of new business comes from existing client referrals.
Best Fit
DTC and ecommerce brands at any stage, from venture-backed startups to established consumer brands extending into AI-powered search. Also strong for B2B software companies needing organic growth paired with paid performance. Best for marketing teams that want a single agency running the full digital stack, including AI visibility, rather than managing multiple separate agency relationships.
Case Studies
Mito Red Light: 465% Increase in AI Revenue via GE
Mito Red Light was generating minimal traffic or revenue from AI search channels. GR0 built a GEO strategy from scratch using AI-focused content, high-authority backlinks, Reddit community signals, and on-page optimization. Results: 465% increase in AI revenue, 200% increase in monthly LLM revenue, and 120% increase in sessions.
Bobbie: 2.6x Customer Growth in One Quarter
Bobbie needed to scale new customers fast as a newly launched brand without blowing past their CAC target. GR0 ran a full-funnel strategy across Google, Meta, TikTok, and SEO. Results: 2.6x customer growth in one quarter, 34% below blended CAC goal, 186% TikTok conversions QoQ, and 91% of 2024 customer volume hit by May 2025.
Services
GEO and AI Visibility for DTC Brands
GR0's Generative Engine Optimization practice builds brand presence inside ChatGPT, Perplexity, and other LLMs as a measurable revenue channel. The approach combines AI-focused keyword research, authority backlink building, Reddit community signals, and on-page content structured for LLM extraction. GR0 uses Profound to track AI visibility performance and connects it directly to revenue attribution, not just impressions.
Full-Funnel Performance Marketing
Integrated performance programs across SEO, paid social, Google Ads, email and SMS, Amazon, TikTok Shop, affiliate marketing, and creative, managed as one connected system by a single agency team. GR0 runs channel-specific tactics that feed a unified revenue goal, backed by Axon, the agency's proprietary performance intelligence platform giving clients real-time visibility into results across every channel.
"Sometimes you need someone you can trust, someone who has deep domain SEO expertise, and frankly, someone who isn't full of shit to help take one of the many marketing channels you own off your plate. What Kevin and Jon have built out at GR0 in such a short amount of time is impressive."
Chris GadekVP of Growth Company
