The B2B growth marketing agency, building human-led, AI-enabled systems that get brands discovered in AI search and chosen by buyers.
"We got a six-figure enterprise deal from our recent webinar with Iron Horse! I so appreciate our working relationship, they make my job feel easier."
Arianna EtemadiehMarketing LeadIron Horse is a B2B growth marketing agency that has partnered with enterprise and mid-market brands for more than 25 years, including Uber for Business, Microsoft, Oracle, Korn Ferry, Fastly, OneStream, Brillio and Equiniti. We help our customers with two primary outcomes: getting discovered by the right buyers, through AEO and SEO, content, demand gen, paid media, ABM and webinars, and getting chosen by them, through CRO, personalization, web design and development, and marketing ops.
Profound shows you where you stand. Iron Horse helps you get discovered.
Profound and Iron Horse help mid-market and enterprise B2B teams rebuild demand gen for a zero-click world. Buyers now get answers from ChatGPT, Perplexity, Gemini and Google AI Overviews without clicking through to your site. Profound tracks how those engines describe and cite your brand across the prompts your buyers ask, and where competitors win instead.
Iron Horse team working with Profound turns that data into pipeline. We build and run agentic workflows using Profound that help you get discovered and chosen:
A global talent and leadership advisory firm’s legacy AEM site was a bottleneck. Iron Horse Studio migrated 7,000+ pages across 13 geos to Webflow, built a design system, and optimized for humans and LLMs. Results: 105% higher AEO health score, 60% lower platform costs, and 80% of updates made without a developer.
Uber for Business needed to scale a webinar program that was proving to be a strong demand channel. Iron Horse handled topic selection, promotion, live support, and follow-up. Results: webinar output quadrupled from 4 to 16 a year, webinar-driven influenced ARR rose 75%, and demo requests generated quality MQLs.
Iron Horse builds AEO and SEO as a continuous practice using its MAPS framework. The team benchmarks citation standing against competitors and personas, identifies where the brand is losing and to whom, then produces content and technical fixes for both AI engines and human buyers. Off-site work covers review sites, third-party mentions, and industry recognition. Services include AEO and SEO audits, AEO strategy, optimized content creation, and agentic automation.
Integrated programs that get B2B brands discovered and chosen: demand gen strategy, ABM, webinar programs, paid media, cross-channel retargeting, middle and bottom of funnel content, and CRO. Iron Horse extends its AEO work into pipeline by connecting search visibility to the campaigns and web experiences that convert, with marketing ops and martech support behind every program.
