Partners
Ruder Finn
One of the world's largest independent communications agencies, combining earned media, influence, analytics, and AI optimization to shape how brands are discovered and described in the AI era.
One of the world's largest independent communications agencies, combining earned media, influence, analytics, and AI optimization to shape how brands are discovered and described in the AI era.
Today AI-powered search and LLMs increasingly influence how people gather information, engage with brands, and make decisions. Ruder Finn is a leader in helping brands understand and improve how they appear across those very same AI platforms to enhance visibility, protect reputations, and influence consumer behavior.
As one of the world’s largest global independent integrated marketing and communications agencies, Ruder Finn is leading at the intersection of technology and human creativity and insight. We are a communications agency with a tech-company mindset, and have embedded AI and emerging technologies into our core. Our independence fuels agility, experimentation, and long-term investment in our people and technology, defining the standards for communications in the AI era and keeping our clients ahead of What’s Next.
Ruder Finn’s capabilities span industries and disciplines, with an integrated suite of AI platforms powering award-winning work across the globe. Our industry-first offerings include the first agency Generative Engine Optimization (GEO) platform, rf.aio, in collaboration with Profound.
Ruder Finn’s rf.aio helps clients monitor AI-generated brand perception, identify opportunities to strengthen visibility and accuracy, and develop communications strategies that improve how brands are discovered, understood, and trusted in an AI-driven landscape. Rather than treating AI visibility as a technical challenge alone, Ruder Finn applies decades of expertise in earned media, content strategy, thought leadership, reputation management, and influence to help organizations be discovered by and engage with the audiences that matter most.
Ruder Finn works with organizations from Fortune 500 to emerging start-ups to shape stories that matter, deepen relationships with key stakeholders, and deliver results that help build and grow businesses.
Understand how your brand appears across leading AI platforms, including ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity and Copilot. Using a custom solution blending Profound's data, frontier AI Models, and Ruder Finn's communications, analytics, and technological expertise, we assess visibility, sentiment, citation sources, and competitive positioning, then identify opportunities to improve how your brand is represented in AI-generated responses.
Evaluate whether your website and content ecosystem are prepared for AI-driven discovery. Ruder Finn assesses crawlability, content structure, answerability, and content freshness to identify barriers that may limit AI visibility. The result is a clear roadmap to improve machine readability, discoverability, and brand representation across AI platforms.
