Leading brands use Profound to run their AI search strategy end-to-end, from controlling how they appear in LLM answers to deploying AI agents that take action and improve visibility automatically. Read what real small business, mid-market, enterprise, and agency customers have to say about Profound.
Powerful AI visibility tracking
“Profound makes AI visibility tangible. You can track exactly where a brand shows up across AI-powered search experiences, which competitors are appearing, what prompts are driving those results, and which sources are being cited. The topical tracking with daily LLM updates is the standout feature for me, because AI rankings shift fast and you need to know when you've moved, not just where you started. The product iteration pace is also strong. It's not a static reporting tool. It's actually evolving into something that informs real workflow decisions.”
Georgie K. SEO + AI Search Lead Mid-Market
“What I like most about Profound is that it helps us understand how our brand is actually being talked about across AI platforms, not just whether we're being mentioned. For my role, sentiment has become incredibly important. It isn't enough to know that sentiment is positive or negative. We need to understand what's driving it, how often certain themes are appearing, and which sources AI models are relying on when forming responses. That context helps us identify potential issues early, understand how our brand is perceived, and make better decisions around content, SEO, PR, and brand strategy.”
Marketing and Advertising Professional, Mid-Market
“It has actually helped us increased our AI visibility almost 2.5x since we've implemented the solution and ranking in the top 3 spots in topics that are relevant and matter to us. There is still work to be done on other high-value topic, but even with 6-month results it is promising.”
Computer Software Professional, Mid-Market
Our team uses Profound to uncover AI Insights that are hard to find elsewhere. As LLMs continue to reshape how people discover information, Profound helps us understand how we're performing in AI-driven search experiences compared to our competitors. The prompt tracking feature is especially valuable for my team. It clearly shows where we have visibility gaps, where competitors are gaining traction, and which content opportunities we should prioritize. I also appreciate being able to monitor progress over time across sentiment, rankings, and overall position. “
Marketing and Advertising Professional, Mid-Market
"It's one of the most powerful AI search tools I've tried (and I've tried dozens). The prompts it generates are the best of any tool I've tried. Its content creation and new agentic features are the best of any tool I've tried. It gives you a lot of data to understand where you stand in AI search, how people are searching for products like yours, and what you can do to improve."
Public Relations and Communications Professional, Mid-Market
"I love how it turns a very abstract concept of GEO/AEO and turns it into something I can plan, track, measure, and report on. Before Profound, we had no idea if the AEO efforts we were making had any impact on our results in LLMs. Now we can actually see how new content or updates to our content not only impact our visibility but also our citation count. You can also get very granular with different LLMs and keyword clusters."
Natalie M., Head of Growth, Small Business
"Profound has helped us understand how to reach our customers and answer their questions thoroughly. The platform helps us understand how blogs, Reddit posts, YouTube videos, and more content appear in answers our customers seek through AI. We've begun deeply understanding how to structure and optimize content for prompts our real customers use, and how we can best appear in a competitive landscape."
Marketing and Advertising Professional, Mid-Market
"What I like most about Profound is that it brings structure to a space that is still evolving. It allows us to organise prompts into defined topic clusters, benchmark visibility across models, and track performance over time in a systematic way. Rather than relying on ad hoc prompt testing, it creates a repeatable framework for monitoring AI visibility, which makes internal conversations far more grounded and strategic."
Real Estate Professional, Mid-Market
"Profound is a platform grounded in data, which helps drive better decision-making, especially with a small team. Prompt volume analysis shows real ChatGPT search data and user behavior patterns, and visibility rankings by topic are especially helpful to drill into which content areas need focus."
Computer Software Professional, Mid-Market
"[Profound has] been a game-changer for how we report on content performance: it makes it easy to isolate where our team should focus for the biggest impact and to reliably track core metrics over time against our top competitors, which helps us stay grounded. The level of granularity in which we can drill down is amazing. With this tool, it’s been much easier to advocate for continued investment in GEO-led content and report progress back to stakeholders."
Computer Software Professional, Mid-Market
With Profound's Answer Engine Insights, you get data on:
- Visibility: How often your brand appears in relevant AI answers
- Share of voice: How your brand's mentions compare to the competition
- Citations: Which websites drive AI answers on the topics you care about
- Sentiment: How answer engines represent your brand, products, and services
- Competitive ranking: How your brand measures up to the competition on key topics
These AI search insights have helped customers like CRS Credit API increase AI visibility 20x and boost weekly traffic from LLM citations by 8%:
"We wanted to work with Profound because they're the leader in the AEO space. Their Answer Engine Insights helped us scale our AI visibility and establish first-mover advantage in AI search."
Ronak Patel, Head of Marketing at CRS Credit API
AI agents, automation and insights
“Profound always seems to be one step ahead of the competition on Ai research, and doesn't place limitations on their platform. Whether its technical GEO, optimizing content for AI, brand claims, the ability to create and deploy custom agents straight form the platform, the number of data streams Profound uses and reports on is cutting edge. The UI/UX is very intuitive and easy to use, and when support is needed, they are responsive and engaged. Its been an absolute pleasure using Profound.”
Consulting Professional, Enterprise
“Its agent building feature is great because it reduces the amount of work I need to put on my SEO specialist, since it can all be done within the tool. I also appreciate the ability to have access to agents.”
“Profound's agents are extremely helpful for brands who are unsure what to do after reviewing the data that Profound provides. The agents allow you to take action and distill the info into manageable data sets. We've used a number of AI tools and Profound is one of the most powerful.”
Sara M., VP of Content
“The agentic capabilities are the standout. Profound lets you build and run answer engine optimization workflows at a depth that nothing else we have tried comes close to. The AI and intelligence layer is genuinely impressive — it gives us real visibility into how our brand is showing up across AI-driven search, tracking mentions and share of voice in a way that feels purpose-built for where search is actually heading”
“I really like that Profound is the first AI-first vendor or tool I've worked with, as it allows me to use AI integrated throughout the entire tool to quickly get the information I need, which is absolutely outstanding. It's also extremely robust, nice and tight, and I haven't found any issues with it. Profound does a lot and does it very well. The AI ask function is particularly valuable, allowing me to immediately ask questions and get quick responses, often within thirty seconds, and take action based on those responses. The recommendations provided are spot on and really well done.”
“I really like the 'ask' and 'agents' features in Profound. With the ask feature, I can ask specific questions like getting a report of the last two weeks, checking where we were cited, and identifying which prompts need more work. Profound's ask feature allows me to monitor top-performing topics and sentiment. The agents are incredibly useful for tasks like weekly visibility reports, citation optimizations, and even creating content from YouTube videos.”
Manuela B. Mid-Market
“Profound organizes everything in a user-friendly and understandable manner, which is great. My favorite feature is the 'ask feature' because it compiles a lot of metrics into one simple, interactive element, allowing human interaction with AI. It provides exactly what I'm looking for in the format I need, making it my favorite part of Profound.”
Enrico C., SEO strategist, Enterprise
“I like that Profound provides so much data that we wouldn't have visibility to otherwise, which helps us understand our visibility and share of voice by AI engine. The AI features and agents are incredibly beneficial, allowing us to do what's needed much faster. We're able to analyze data, create optimized content, and see our improvement over time.”
Benjamin L., Ecosystem Director, Enterprise
“I really like that Profound is the first AI-first vendor or tool I've worked with, as it allows me to use AI integrated throughout the entire tool to quickly get the information I need, which is absolutely outstanding. It's also extremely robust, nice and tight, and I haven't found any issues with it. Profound does a lot and does it very well. The AI ask function is particularly valuable, allowing me to immediately ask questions and get quick responses, often within thirty seconds, and take action based on those responses. The recommendations provided are spot on and really well done.”
“I also like the 'ask' feature, where you can basically ask anything, making it similar to other tools where data and reports are easily accessible. It's particularly useful because it's very easy to use, and you don't have to spend time searching for the information you want. The AI helps you to solve or find what you're looking for.”
"The workflow builder is a big plus, especially because we can trigger it from third-party tools and send back data. There is also a useful scheduling function. Profound has an API function and many tools to choose from, helping us build a strong workflow. Setting it up was very easy with clear and simple instructions."
Computer Software Professional, Mid-Market
To supplement its robust AI search visibility metrics, Profound provides to help you act on insights:
Opportunities to secure earned media placements at highly cited sources, create content that improves visibility, or optimize content to increase citation share
Agents with pre-built and customizable templates for drafting new content, optimizing existing content, and generating blog posts from YouTube URLs and other sources
With automated recommendations and AI agents that operate across systems, Profound helps customers like MongoDB free up time for more strategic work.
"Profound Agents open up powerful automation possibilities that enable our SMEs to focus on the work that truly requires human attention."
Fiona Erickson, SEO Lead at MongoDB
Workflow Automation
“Another key strength of Profound is its built-in agentic platform, which helps automate GEO workflows and has significantly reduced the time spent pulling reports, analyzing data, and generating insights.”
Dharam J. Principal Search Marketing, Mid-Market Strategist
“I also appreciate that the platform continues to evolve quickly beyond reporting into workflow automation and operational insights, which has helped us think more strategically about how AI search will impact demand generation long term.”
Patrick B., Sr. Director, Acquisition and Growth Marketing, Enterprise
“We also use the agent functionality to automate repeatable workflows. One agent we built in Profound reduced our content briefing process from 6+ hours to under 60 seconds, while still maintaining our internal standards.”
Matthew N., Sr. Channel Manager, Organic Search, Enterprise
“The intelligence of the platform doesn't stop at passive analytics, it extends to execution. The Agentic Workflows feature provides massive, tangible ROI by allowing us to take direct action on the data. We are actively using these AI agents to automate and scale our content projects, boosting our reach, impressions, and direct conversions in a fraction of the time it used to take.”
George K., Director of Organic Growth, Enterprise
“With their AI assistant, anyone can build really useful workflows using conversational language”.
Silvio V., SEO Team Lead, Information Technology and Services Enterprise
“The recent additions—the Ask Profound conversational agent, the agent builder with natural-language workflow creation, automatic knowledge base syncing from Notion and Drive, and the revamped sentiment analysis with proper clustering—are moving the tool in the direction we actually need: becoming an agent-driven layer rather than just a dashboard.”
Financial Services Professional, Enterprise
“As an SEO manager, Profound is my ultimate toolkit for the AI search era. It gives me real-time visibility into our brand citations and domain footprint across all major LLMs. More than just a tracking tool, its powerful workflow builder lets me deploy custom AI agents that automate our optimization processes, allowing us to scale our AEO efforts”
Pedro D., Search Engine Optimization Manager, Enterprise
"A major 'unlock' for our organization has been the use of agentic workflows; we are currently using these agents internally to streamline our processes and enhance our overall output. The combination of rapid innovation and practical, high-level marketing utility makes Profound an essential asset for any organization looking to master their AI presence."
Marketing and Advertising Professional, Mid-Market
“I like Profound Workflows, which act as a new automation layer for me. It helps in creating a repeatable, scalable process for content planning.”
Zorica L., Mid-Market
Content Automation
“Profound is easy to use and has evolved significantly as a platform. The biggest improvement for me has been moving from monitoring-only to actually being able to create the content with agents. I can now identify gaps in my search performance and address them directly, and the shift from workflow-based writing tools to agent building has made content production much faster.
“I use Profound for tracking our brand's AI visibility and keeping track of citation shares. It helps us quickly find opportunity gaps and create or refresh content with AEO optimized copy. I love how it takes the time out of keyword and competitive research, thanks to the AI agent. The answer engine insights are great for understanding our position compared to competitors. My favorite feature is the AI Agents & Sheets field, which aids in quick and effective research.”
“We benefit from agents built to optimize existing content, create new content, and provide insights and suggestions.”
Benjamin L., Ecosystem Director, Enterprise
“I find the prompt functionality in Profound particularly valuable. It allows us to input concepts and determine which prompts would be most beneficial for us to author content on, based on the searches within Gen AI platforms. This has been incredibly useful in guiding our content strategy. Additionally, the capability of Profound to assist in writing content tailored to the selected prompts, using the inputs we provide, is a strong feature as an assisted tool. It enhances our content development process, ensuring relevance and potentially improving our visibility.”
“The sheets functionality means we can run agents across many pages at once, so if we need revised headers, FAQs, or some other content we can do so at scale. These features, alongside the prompt tracking, visibility into LLM performance, and deep understanding of our data provide a strong ROI as not only is this a platform that provides analytics, but it also executes work for our team, letting us build and iterate much faster.”
Matthew N., Sr. Channel Manager, Organic Search, Enterprise
“I like the ability of Profound to proactively provide insights to analyze performance. It's great that it allows me to scale next steps across opportunities and automate workflows efficiently. The agents in Profound really help me capitalize on opportunities faster and assist in creating content briefs, which is crucial in filling the gaps identified during analysis.”
"Profound is by far the best content creation service out there, and it's not even close. Their narrative storytelling is unmatched and it requires very little human involvement on our end. Profound has empowered our 2-person marketing team to generate more content than most large marketing organizations."
Sich L., Small Business
"I really like the depth of insights on Profound; it's useful from a marketer's point of view. I also appreciate that Profound has inbuilt agents that I can set according to my needs to produce and optimize content at scale. You can use these agents to create fresh content, rewrite existing pieces with insights from Profound, and generate reports."
"I work at the intersection of SEO, content, growth, and AI and have been using Profound at my agency for several months now. I find it to be the most robust data platform that exists for AI visibility. It provides actionable insights you won't find elsewhere and helps operationalize strategies around AI visibility. Every action my team takes is based off of the data in this platform."
Kevin M., CEO & Co-Founder, Mid-Market
Integrations
“I appreciate the ability to collect large amounts of data and find actionable items from it. The integration with common tech and marketing stacks is also a plus, making it easy to connect data to AI, which helps ground insights in real data and reduces hallucinations.”
Insurance Professional, Enterprise
“I like the way you can drill down from a top line metric into the actual responses and analyze them within the tool. I also appreciate the ability to set up an API, and you can set up an API with Claude to analyze data on your behalf. Our team has used the AI agents to build content workflows within Profound.”
Jon B., Senior SEO Content Manager,
“Most other tools lean into the API method of gathering results, but Profound uses a more authentic method, which seems to drive more insights and accuracy. Their approach provides deeper results that are more aligned with how potential customers are seeing chats with LLMs. This gives us greater accuracy for our tracking. I also appreciate having access to the API, which allows us to incorporate the research and insights within our other AI workflows. Their API provides unlimited calls, so we can perform more comprehensive reports within Claude that incorporate both SEO and GEO opportunities.”
Dana S. Senior Manager, Mid-Market
“Profound's platform is easy to navigate and digestable for users of all different skill sets and experience. Our accounts integration with GSC has helped further influence performance reporting and quantify performance. I haven't run into any major bugs or issues with performance and functionality of the platform itself, and Profound has a wonderful team of folks committed to supporting their partners with industry defining knowledge, tutorials, and on-going maintenance/support.”
Marketing and Advertising Professional, Enterprise
“When it comes to integrations, they are seamless and comprehensive, allowing us to connect our workflows without any performance lags or technical friction. It handles heavy data analytics smoothly, proving its high performance daily.”
Duda R. Founder, Enterprise
“The platform is consistently updated with new, useful, and much-needed features. There’s a solid balance of off-the-shelf dashboards and templates, which makes it easy to review things from a high-level view. The API and the custom integrations you can build are especially helpful for pulling the exact numbers to the specifications I need, and the API performance has been strong. Support from the team has also been very helpful.”
Retail user, Enterprise
“The workflows and automations layer is exceptional. The flexibility, the breadth of nodes, the integrations - it all combines into deep, layered intelligence that supports genuinely joined-up thinking. The creative ceiling feels almost limitless, and we're constantly finding new and exciting ways to turn both agentic output and rigorous raw data signals into something a client team can act on. I'm a huge advocate for Profound, and our clients have bought in just as enthusiastically.”
Marketing and Advertising Professional, Mid-Market
Intuitive analytics, dashboards and reports
“The dashboards are intuitive and save significant time compared to manually checking multiple AI tools to identify performance. I particularly value the visibility and citations features, which help our team quickly identify opportunities to improve content visibility and measure the impact of our optimization efforts”.
Rishi R., Account Manager - SEO/GEO, Mid-Market
“I find Profound's intuitive interface very easy to use, which makes measuring our performance and understanding our positioning compared to competitors clear and straightforward. The searching ability within the citations is really helpful, as is the ability to export the raw results. These features allow us to dive deeper into analysis beyond just aggregate scores and help us make strategic decisions.”
Rupa P., Enterprise
“One of the standout features for us is the AI bot crawl data. Understanding how crawlers are interacting with our content has opened up a whole new layer of insight into how we're appearing in results.”
Marketing and Advertising professional, Enterprise
“I really appreciate the depth of the server log integration and the granularity of the crawler analytics. As a technical SEO, traditional tools often leave you blind to how AI engines perceive your site, and Profound changes that by giving us clear visibility into exactly which user-agent bots are crawling our infrastructure and when. The platform also makes it easy to pinpoint crawl errors that specifically affect AI bots, so we can fix access issues before they impact our brand’s visibility in generative search results.”
Igor N., Technical SEO/AIO Manager, Enterprise
"I like that Profound is easy to use, with a UI that feels intuitive. Logging in and seeing changes to-date at a glance, including SOV and position, is great since I'm very short on time. Seeing things quickly is invaluable as a team of one. The initial setup was very easy as well."
Bianca B., Organic Search & Ecommerce
"I like Profound for its ease of use, which makes everything straightforward and easy to understand. It's a revolutionary new product in the game, solving problems that kind of didn't exist before. I appreciate the reporting tools as other reporting tools are complicated, but with Profound, everything is very explainable."
"I really appreciate the ease of use of Profound. It has a great UI and the support is outstanding, which makes using the product really fun and easy to share with shareholders. I also like how it makes it easy to oversee everything in one place."
Financial Services Professional, Mid-Market
"The user interface is intuitive and easy to navigate, so it’s simple to understand and use. The data is presented in clear, useful reports that are easy to digest and don’t require any additional data management."
Apparel & Fashion Professional, Enterprise
"I use Profound to measure my company's presence in AI search across major LLMs, and I love its clean UI with constant additions and new features. It's the most comprehensive tool of its kind on the market."
Cassie D., Enterprise
"I find the platform intuitive and fairly easy to navigate. The dashboards make it simple to track trends over time. Reporting has been helpful when communicating insights cross-functionally."
Between Profound's intuitive Answer Engine Insights dashboard and Prompt Volumes data, customers like Statsig have achieved a 2x increase in visibility in key categories in less than a week:
"We chose Profound because it seemed like the deepest and most complete tool in the market. We also tried a few tools, and Profound was immediately the obvious choice based on a sophisticated UI, deeply customizable prompts and flows, and super supportive team."
Skye Scofield, Marketing Lead at Statsig
Helpful onboarding and support
"The learning curve is low, and the product is very easy to pick up. The team is very responsive, and the onboarding period is straightforward and easy to follow."
Insurance Professional, Small Business
"The setup process is super easy and quick, and the team is very supportive, always ready to assist us. Profound stands out as the most robust tool among many AI solutions we've tried."
Angela B., Director of SEO & AI Search, Marketing & Advertising, Mid-Market
"I love the customer success team; they've been amazing to work with. They're extremely knowledgeable about Profound, always ready to hop on a call to go over new features or refresh the platform for us [...] The initial setup was super easy; we got up and running really fast, thanks to the thorough education and training from the customer success team. We started seeing value pretty quickly, which I really appreciate."
"I really appreciate how amazing the team at Profound is. They're super receptive to feedback, very collaborative, and always willing to jump on a call to help troubleshoot or discuss new features. The team's openness to feedback and their willingness to iterate quickly in a customer-centric way stand out. [...] Additionally, the product setup was incredibly easy, with the team ensuring we were set up for success from day one."
"Setup was pretty easy with support from the onboarding team, and the platform helps you get established quickly. Profound's team has been quick to answer questions and guide us through using the platform and its new features."
Tim B., Creative Director, Computer Software, Small Business
"The engagement manager and customer success team are extremely helpful, supportive, and strategic. Also, the Slack channel for enterprise customers is a great way to stay in touch with their team for questions. The initial setup was extremely easy, and we were onboarded within a few days."
Andrea J., Director of Growth
Profound offers two onboarding options: DIY for self-serve customers and a tailored plan for enterprise users. Both options get customers up to speed quickly, and support is always an email or a Slack message away. Enterprise customers also have a dedicated support specialist and an AEO strategist.
This straightforward setup means customers like Statsig could complete onboarding in just two hours:
"I was able to set up full visibility across all the core prompts we cared about in less than two hours. Then, the next day, I was able to see both the outputs from different answer engines and the sources they cited. It was like suddenly being able to see — so incredible!"
Skye Scofield, Marketing Lead at Statsig
Excellent value
“We are still early in our use of it so I cannot speak to the full ROI picture yet, but the signal is strong enough that we view this as a strategic platform investment, not just a tool. For a team that sees AEO as a core priority, the pricing feels justified given what you are getting access to. Integrations are functional for our current workflow. If answer engine optimization is on your radar, Profound is worth a serious look.”
Consumer Goods Professional, Enterprise
“The dashboard and UI make it easy to benchmark our visibility against competitors across all major AI search engines. Instead of manually guessing how AI handles our brand, we now have automated, recurring reports on high value travel prompts that save our team hours each week. The platform isolates exactly which pages are being cited, provides a tangible way to measure our ROI and immediately shapes our content strategy.”
Leisure, Travel and Tourism Professional, Mid-Market
“It's not the cheapest tool, but I think if you implement the recommendations, then the ROI would be significant.”
Tim C., Owner, Mid-Market
“The biggest win has been internal credibility. Our C-suite saw immediate ROI on the spend, which is rare with a new platform — usually there's a 'trust us, it's working' period. With Profound, the data spoke for itself early.”
Ashwin U. Executive, Operations, Small-Business
"We’ve tried so many different tools over the past year or two, and Profound has everything the other tools had, plus more, with higher levels of reporting and insights available — including insights on your competitors. There really isn’t another platform out there right now that’s doing everything Profound is doing."
Ben J., Associate Director of Technical SEO, Mid-Market
"[Profound] delivers tremendous value. It's quickly become an essential part of our workflow."
Tony K., Senior Developer Advocate, Enterprise
"Profound gave us visibility and helped us improve how we appear in LLM responses. For me as a marketer, that’s a big opportunity. It impacts lead quality and mid-funnel performance."
Kirill K., Senior Product Marketing Manager, Small Business
"Profound masterfully clears away the operational noise and administrative drag that would otherwise consume our energy. It's more than a tool; it's the silent partner that empowers us to dedicate 100% of our expertise to what truly matters: delivering transformative value to our clients."
Steven S., CEO, Small Business
"At the agency level, Profound has become an indispensable tool for us at 829 Studios — something we rely on all day, every day. We’ve integrated multiple clients into the platform and are using it to operationalize our strategy, reporting, and workflows at scale. It has quickly become a core part of our AI offerings, enabling us to deliver a level of service that genuinely sets us apart in the market."
Marketing and Advertising Professional, Mid-Market
"I use Profound daily as an in-house SEO, and it gives me a clear view of how our brand shows up across AI platforms. The biggest value is being able to understand AI visibility in a structured way, rather than relying on guesswork. I can track progress over time, compare our coverage against competitors, and use the data to set content priorities."
Amy L., Search Engine Optimization Specialist
Profound has four pricing tiers, each designed to maximize value for teams with specific needs:
- Starter: For small companies seeking a self-serve option to get started with monitoring visibility
- Growth: For growing businesses looking to track AI visibility and create AI-optimized content
- Enterprise: For large global businesses that need custom limits for prompts, AI models, and content creation
- Agency: For AEO and marketing agencies that need to onboard clients and set up pitch workspaces
For customers like Hone, this value is easy to quantify. With Profound's AI-powered content generation workflows, Hone became the top cited source for the AI answers the brand cared about, achieving an 800% increase in visibility.
"Marketing is a game of tradeoffs. It's easy to get lost in short-term demand capture. Profound helps me keep sight of the long game — making sure we're showing up where it matters most [...] In a world where the rules for marketing are changing really quickly, Profound is helping me rewrite the modern marketing playbook."
Linda Schwaber-Cohen, VP of Marketing at Hone
Fast fixes and rapid iteration
"On the innovation side, the team is truly impressive; they stay on the cutting edge of AI and ship updates at a rapid scale, frequently adding new tweaks and features that keep the platform ahead of the curve. [...] Whenever a friction point comes up, they usually ship an update or small 'tweak' to address it almost immediately."
Marketing and Advertising Professional, Mid-Market
"I am impressed with the execution of the Profound team, as they ship at an amazing speed and address any obstacles immediately. Our Profound POC is super helpful and always available when needed."
"The roadmap is a monster. New features and improvements are shipped at a very fast pace, which makes the platform better almost every time we log in. You can clearly feel how ambitious and execution driven the team is."
Isa N., SEO/AEO/GEO Manager, Mid-Market
"I appreciate the innovation and the speed at which they ship new features designed to help their users, as well as the incredible customer service and expertise."
"We have been using Profound for a few months now and have already got to experience at least 2 or 3 roadmap updates! Working with a company that is growing so fast is so refreshing and means we are constantly up to date with the latest AI trends."
Beverley W., Content Admin Assistant, Mid-Market
"Profound is at the forefront of visibility tracking for LLMs, consistently coming up with new features that make their platform stand out."
Profound continues to ship fast. In the first seven weeks of 2026 alone, the team has launched:
- Agents, which create AI-optimized content (using sources like your knowledge base) and upload it via new integrations with WordPress, Sanity, Contentful, Slack, and more
- Enhanced citation categories, which classify where your citations come from so you can understand which sources drive your visibility
- Brand relevant prompts, which help you expand your prompt list and discover the queries that matter for AI visibility
AEO expertise and strategic guidance
"The strategy calls with our dedicated AI strategist are another strong part of the experience. They help translate what we’re seeing in the data into practical actions we can apply to our ongoing SEO work. Overall, [Profound] makes it easier to explain AI performance to internal teams, since the reporting is straightforward and easy to follow."
Amy L., Search Engine Optimization Specialist
"I'm really impressed with [Profound's] willingness to bring additional AI experts onto calls with us to help us learn and understand the platform's full capabilities, so we can maximize its value."
Lauren M., SVP of Marketing, Mid-Market
"What really stands out, though, is the team. They feel less like a typical software vendor and more like a hybrid of a technology partner and a consulting/professional services team. They live and breathe AEO, and that domain expertise has been incredibly valuable, especially since we were starting close to zero. They didn’t just hand us a tool — they helped guide us on where to focus, how to prioritize, and how to avoid common pitfalls early on."
Adam F., Product Marketing for Computer Software, Mid-Market
"We have been working with Profound for several months now, they are unbelievably easy to work with, super responsive, always available and so excited about the work they do. Everyone knows their stuff cold and loves to talk about it. It is so helpful have this level of expertise and knowledge in a very knew market that we as a company are trying comprehend."
Computer Software Professional, Enterprise
"Beyond the capabilities of the tool, I highly appreciate the team. The level of responsiveness has been a massive value-add for us, with the Head of Growth himself jumping into calls to talk strategy. Can't recommend Profound enough."
Aleksandra R., Head of Growth Marketing, Mid-Market
"Profound is giving us visibility into the upper funnel performance of LLM search engines, which was a black box until we implemented the tool. They are also leaders — providing clarity, recommendations, industry knowledge and expertise with our team. Our leadership team is extremely interested to have insight into this emerging channel, so we really value our partnership with Profound to uncover opportunities and ensure we're aware of the latest trends."
Paige T., Analyst, Enterprise
When your organization adopts Profound, you get much more than an AI visibility tracking tool. Enterprise customers have a dedicated AEO strategist — an AI search specialist who has deep expertise improving answer engine visibility for major brands.
Profound's deep expertise in AEO and AI search has helped customers like CRS Credit API drive 15% growth in AI-attributed pipeline:
"Profound isn’t just giving us a dashboard to monitor — we're getting strategic counsel on how to adapt as answer engines evolve and how to optimize our content for LLMs. This is exactly what a lean, fast-moving team like ours needs."
Ronak Patel, Head of Marketing at CRS Credit API
What user reviews say and how Profound responds
Whether you're just getting started with AEO or you're looking to invest in a complete marketing platform, Profound gives you everything you need to compete in the AI search era. Monitor visibility and citations, deploy AI agents that automatically optimize your content and workflows, and generate stakeholder-ready reports — all in one place.
Ready to see how Profound can help your team? Request a demo.
