Leading brands use Profound to understand exactly how they show up in AI search and how to improve their AI visibility. Hear what real small business, mid-market, enterprise, and agency customers have to say about Profound.
Powerful AI visibility tracking
"It's one of the most powerful AI search tools I've tried (and I've tried dozens). The prompts it generates are the best of any tool I've tried. Its content creation and new agentic features are the best of any tool I've tried. It gives you a lot of data to understand where you stand in AI search, how people are searching for products like yours, and what you can do to improve."
Public Relations and Communications Professional, Mid-Market
"I love how it turns a very abstract concept of GEO/AEO and turns it into something I can plan, track, measure, and report on. Before Profound, we had no idea if the AEO efforts we were making had any impact on our results in LLMs. Now we can actually see how new content or updates to our content not only impact our visibility but also our citation count. You can also get very granular with different LLMs and keyword clusters."
Natalie M., Head of Growth, Small Business
"Profound has helped us understand how to reach our customers and answer their questions thoroughly. The platform helps us understand how blogs, Reddit posts, YouTube videos, and more content appear in answers our customers seek through AI. We've begun deeply understanding how to structure and optimize content for prompts our real customers use, and how we can best appear in a competitive landscape."
Marketing and Advertising Professional, Mid-Market
"What I like most about Profound is that it brings structure to a space that is still evolving. It allows us to organise prompts into defined topic clusters, benchmark visibility across models, and track performance over time in a systematic way. Rather than relying on ad hoc prompt testing, it creates a repeatable framework for monitoring AI visibility, which makes internal conversations far more grounded and strategic."
Real Estate Professional, Mid-Market
"Profound is a platform grounded in data, which helps drive better decision-making, especially with a small team. Prompt volume analysis shows real ChatGPT search data and user behavior patterns, and visibility rankings by topic are especially helpful to drill into which content areas need focus."
Computer Software Professional, Mid-Market
"[Profound has] been a game-changer for how we report on content performance: it makes it easy to isolate where our team should focus for the biggest impact and to reliably track core metrics over time against our top competitors, which helps us stay grounded. The level of granularity in which we can drill down is amazing. With this tool, it’s been much easier to advocate for continued investment in GEO-led content and report progress back to stakeholders."
Computer Software Professional, Mid-Market
With Profound's Answer Engine Insights, you get data on:
- Visibility: How often your brand appears in relevant AI answers
- Share of voice: How your brand's mentions compare to the competition
- Citations: Which websites drive AI answers on the topics you care about
- Sentiment: How answer engines represent your brand, products, and services
- Competitive ranking: How your brand measures up to the competition on key topics
These AI search insights have helped customers like CRS Credit API increase AI visibility 20x and boost weekly traffic from LLM citations by 8%:
"We wanted to work with Profound because they're the leader in the AEO space. Their Answer Engine Insights helped us scale our AI visibility and establish first-mover advantage in AI search."
Ronak Patel, Head of Marketing at CRS Credit API
Intuitive dashboards and reports
"I like that Profound is easy to use, with a UI that feels intuitive. Logging in and seeing changes to-date at a glance, including SOV and position, is great since I'm very short on time. Seeing things quickly is invaluable as a team of one. The initial setup was very easy as well."
Bianca B., Organic Search & Ecommerce
"I like Profound for its ease of use, which makes everything straightforward and easy to understand. It's a revolutionary new product in the game, solving problems that kind of didn't exist before. I appreciate the reporting tools as other reporting tools are complicated, but with Profound, everything is very explainable."
"I really appreciate the ease of use of Profound. It has a great UI and the support is outstanding, which makes using the product really fun and easy to share with shareholders. I also like how it makes it easy to oversee everything in one place."
Financial Services Professional, Mid-Market
"The user interface is intuitive and easy to navigate, so it’s simple to understand and use. The data is presented in clear, useful reports that are easy to digest and don’t require any additional data management."
Apparel & Fashion Professional, Enterprise
"I use Profound to measure my company's presence in AI search across major LLMs, and I love its clean UI with constant additions and new features. It's the most comprehensive tool of its kind on the market."
Cassie D., Enterprise
"I find the platform intuitive and fairly easy to navigate. The dashboards make it simple to track trends over time. Reporting has been helpful when communicating insights cross-functionally."
Between Profound's intuitive Answer Engine Insights dashboard and Prompt Volumes data, customers like Statsig have achieved a 2x increase in visibility in key categories in less than a week:
"We chose Profound because it seemed like the deepest and most complete tool in the market. We also tried a few tools, and Profound was immediately the obvious choice based on a sophisticated UI, deeply customizable prompts and flows, and super supportive team."
Skye Scofield, Marketing Lead at Statsig
Helpful onboarding and support
"The learning curve is low, and the product is very easy to pick up. The team is very responsive, and the onboarding period is straightforward and easy to follow."
Insurance Professional, Small Business
"The setup process is super easy and quick, and the team is very supportive, always ready to assist us. Profound stands out as the most robust tool among many AI solutions we've tried."
Angela B., Director of SEO & AI Search, Marketing & Advertising, Mid-Market
"I love the customer success team; they've been amazing to work with. They're extremely knowledgeable about Profound, always ready to hop on a call to go over new features or refresh the platform for us [...] The initial setup was super easy; we got up and running really fast, thanks to the thorough education and training from the customer success team. We started seeing value pretty quickly, which I really appreciate."
"I really appreciate how amazing the team at Profound is. They're super receptive to feedback, very collaborative, and always willing to jump on a call to help troubleshoot or discuss new features. The team's openness to feedback and their willingness to iterate quickly in a customer-centric way stand out. [...] Additionally, the product setup was incredibly easy, with the team ensuring we were set up for success from day one."
"Setup was pretty easy with support from the onboarding team, and the platform helps you get established quickly. Profound's team has been quick to answer questions and guide us through using the platform and its new features."
Tim B., Creative Director, Computer Software, Small Business
"The engagement manager and customer success team are extremely helpful, supportive, and strategic. Also, the Slack channel for enterprise customers is a great way to stay in touch with their team for questions. The initial setup was extremely easy, and we were onboarded within a few days."
Andrea J., Director of Growth
Profound offers two onboarding options: DIY for self-serve customers and a tailored plan for enterprise users. Both options get customers up to speed quickly, and support is always an email or a Slack message away. Enterprise customers also have a dedicated support specialist and an AEO strategist.
This straightforward setup means customers like Statsig could complete onboarding in just two hours:
"I was able to set up full visibility across all the core prompts we cared about in less than two hours. Then, the next day, I was able to see both the outputs from different answer engines and the sources they cited. It was like suddenly being able to see — so incredible!"
Skye Scofield, Marketing Lead at Statsig
Excellent value
"We’ve tried so many different tools over the past year or two, and Profound has everything the other tools had, plus more, with higher levels of reporting and insights available — including insights on your competitors. There really isn’t another platform out there right now that’s doing everything Profound is doing."
Ben J., Associate Director of Technical SEO, Mid-Market
"[Profound] delivers tremendous value. It's quickly become an essential part of our workflow."
Tony K., Senior Developer Advocate, Enterprise
"Profound gave us visibility and helped us improve how we appear in LLM responses. For me as a marketer, that’s a big opportunity. It impacts lead quality and mid-funnel performance."
Kirill K., Senior Product Marketing Manager, Small Business
"Profound masterfully clears away the operational noise and administrative drag that would otherwise consume our energy. It's more than a tool; it's the silent partner that empowers us to dedicate 100% of our expertise to what truly matters: delivering transformative value to our clients."
Steven S., CEO, Small Business
"At the agency level, Profound has become an indispensable tool for us at 829 Studios — something we rely on all day, every day. We’ve integrated multiple clients into the platform and are using it to operationalize our strategy, reporting, and workflows at scale. It has quickly become a core part of our AI offerings, enabling us to deliver a level of service that genuinely sets us apart in the market."
Marketing and Advertising Professional, Mid-Market
"I use Profound daily as an in-house SEO, and it gives me a clear view of how our brand shows up across AI platforms. The biggest value is being able to understand AI visibility in a structured way, rather than relying on guesswork. I can track progress over time, compare our coverage against competitors, and use the data to set content priorities."
Amy L., Search Engine Optimization Specialist
Profound has four pricing tiers, each designed to maximize value for teams with specific needs:
- Starter: For small companies seeking a self-serve option to get started with monitoring visibility
- Growth: For growing businesses looking to track AI visibility and create AI-optimized content
- Enterprise: For large global businesses that need custom limits for prompts, AI models, and content creation
- Agency: For AEO and marketing agencies that need to onboard clients and set up pitch workspaces
For customers like Hone, this value is easy to quantify. With Profound's AI-powered content generation workflows, Hone became the top cited source for the AI answers the brand cared about, achieving an 800% increase in visibility.
"Marketing is a game of tradeoffs. It's easy to get lost in short-term demand capture. Profound helps me keep sight of the long game — making sure we're showing up where it matters most [...] In a world where the rules for marketing are changing really quickly, Profound is helping me rewrite the modern marketing playbook."
Linda Schwaber-Cohen, VP of Marketing at Hone
Actionable insights and AI agents
"The thing I like most about Profound, when compared to other AI/GEO software, is that it moves beyond analytics and becomes an actionable tool to create and optimize content for LLM systems."
Marketing and Advertising Professional, Mid-Market
"I really like the depth of insights on Profound; it's useful from a marketer's point of view. I also appreciate that Profound has inbuilt agents that I can set according to my needs to produce and optimize content at scale. You can use these agents to create fresh content, rewrite existing pieces with insights from Profound, and generate reports."
"A major 'unlock' for our organization has been the use of agentic workflows; we are currently using these agents internally to streamline our processes and enhance our overall output. The combination of rapid innovation and practical, high-level marketing utility makes Profound an essential asset for any organization looking to master their AI presence."
Marketing and Advertising Professional, Mid-Market
"I work at the intersection of SEO, content, growth, and AI and have been using Profound at my agency for several months now. I find it to be the most robust data platform that exists for AI visibility. It provides actionable insights you won't find elsewhere and helps operationalize strategies around AI visibility. Every action my team takes is based off of the data in this platform."
Kevin M., CEO & Co-Founder, Mid-Market
"The workflow builder is a big plus, especially because we can trigger it from third-party tools and send back data. There is also a useful scheduling function. Profound has an API function and many tools to choose from, helping us build a strong workflow. Setting it up was very easy with clear and simple instructions."
Computer Sofware Professional, Mid-Market
"Profound is by far the best content creation service out there, and it's not even close. Their narrative storytelling is unmatched and it requires very little human involvement on our end. Profound has empowered our 2-person marketing team to generate more content than most large marketing organizations."
Sich L., Small Business
To supplement its robust AI search visibility metrics, Profound provides to help you act on insights:
- Opportunities to secure earned media placements at highly cited sources, create content that improves visibility, or optimize content to increase citation share
- Agents with pre-built and customizable templates for drafting new content, optimizing existing content, and generating blog posts from YouTube URLs and other sources
With automated recommendations and AI agents that operate across systems, Profound helps customers like MongoDB free up time for more strategic work.
"Profound Agents open up powerful automation possibilities that enable our SMEs to focus on the work that truly requires human attention."
Fiona Erickson, SEO Lead at MongoDB
Fast fixes and rapid iteration
"On the innovation side, the team is truly impressive; they stay on the cutting edge of AI and ship updates at a rapid scale, frequently adding new tweaks and features that keep the platform ahead of the curve. [...] Whenever a friction point comes up, they usually ship an update or small 'tweak' to address it almost immediately."
Marketing and Advertising Professional, Mid-Market
"I am impressed with the execution of the Profound team, as they ship at an amazing speed and address any obstacles immediately. Our Profound POC is super helpful and always available when needed."
"The roadmap is a monster. New features and improvements are shipped at a very fast pace, which makes the platform better almost every time we log in. You can clearly feel how ambitious and execution driven the team is."
Isa N., SEO/AEO/GEO Manager, Mid-Market
"I appreciate the innovation and the speed at which they ship new features designed to help their users, as well as the incredible customer service and expertise."
"We have been using Profound for a few months now and have already got to experience at least 2 or 3 roadmap updates! Working with a company that is growing so fast is so refreshing and means we are constantly up to date with the latest AI trends."
Beverley W., Content Admin Assistant, Mid-Market
"Profound is at the forefront of visibility tracking for LLMs, consistently coming up with new features that make their platform stand out."
Profound continues to ship fast. In the first seven weeks of 2026 alone, the team has launched:
- Agents, which create AI-optimized content (using sources like your knowledge base) and upload it via new integrations with WordPress, Sanity, Contentful, Slack, and more
- Enhanced citation categories, which classify where your citations come from so you can understand which sources drive your visibility
- Brand relevant prompts, which help you expand your prompt list and discover the queries that matter for AI visibility
AEO expertise and strategic guidance
"The strategy calls with our dedicated AI strategist are another strong part of the experience. They help translate what we’re seeing in the data into practical actions we can apply to our ongoing SEO work. Overall, [Profound] makes it easier to explain AI performance to internal teams, since the reporting is straightforward and easy to follow."
Amy L., Search Engine Optimization Specialist
"I'm really impressed with [Profound's] willingness to bring additional AI experts onto calls with us to help us learn and understand the platform's full capabilities, so we can maximize its value."
Lauren M., SVP of Marketing, Mid-Market
"What really stands out, though, is the team. They feel less like a typical software vendor and more like a hybrid of a technology partner and a consulting/professional services team. They live and breathe AEO, and that domain expertise has been incredibly valuable, especially since we were starting close to zero. They didn’t just hand us a tool — they helped guide us on where to focus, how to prioritize, and how to avoid common pitfalls early on."
Adam F., Product Marketing for Computer Software, Mid-Market
"We have been working with Profound for several months now, they are unbelievably easy to work with, super responsive, always available and so excited about the work they do. Everyone knows their stuff cold and loves to talk about it. It is so helpful have this level of expertise and knowledge in a very knew market that we as a company are trying comprehend."
Computer Software Professional, Enterprise
"Beyond the capabilities of the tool, I highly appreciate the team. The level of responsiveness has been a massive value-add for us, with the Head of Growth himself jumping into calls to talk strategy. Can't recommend Profound enough."
Aleksandra R., Head of Growth Marketing, Mid-Market
"Profound is giving us visibility into the upper funnel performance of LLM search engines, which was a black box until we implemented the tool. They are also leaders — providing clarity, recommendations, industry knowledge and expertise with our team. Our leadership team is extremely interested to have insight into this emerging channel, so we really value our partnership with Profound to uncover opportunities and ensure we're aware of the latest trends."
Paige T., Analyst, Enterprise
When your organization adopts Profound, you get much more than an AI visibility tracking tool. Enterprise customers have a dedicated AEO strategist — an AI search specialist who has deep expertise improving answer engine visibility for major brands.
Profound's deep expertise in AEO and AI search has helped customers like CRS Credit API drive 15% growth in AI-attributed pipeline:
"Profound isn’t just giving us a dashboard to monitor — we're getting strategic counsel on how to adapt as answer engines evolve and how to optimize our content for LLMs. This is exactly what a lean, fast-moving team like ours needs."
Ronak Patel, Head of Marketing at CRS Credit API
What user reviews say and how Profound responds
Whether you're just getting started with AEO or you're looking to invest in a best-in-class AI visibility tool, Profound has the capabilities and expertise you need. With Profound, you can do everything from monitor visibility and citations to create stakeholder-ready reports to generate AI-optimized content.
Ready to see how Profound can help your team? Request a demo.
