Overview
Jordan Digital Marketing (JDM) specializes in full-funnel organic and performance marketing strategies that produce measurable business results for high-growth clients. Their approach includes intent-based content, SEO, AEO/GEO, and data-driven paid search, paid social, and programmatic campaigns. The agency is trusted by industry leaders like Baseten, Cursor, Sentry, Pilot, and LinkSquares.
Capturing granular AEO insights to boost clients’ AI visibility
To help high-growth companies scale sustainably, JDM has historically focused on full-funnel SEO strategies to consistently drive organic traffic. As search behavior began shifting toward answer engines, Tyler Jordan, JDM’s Founder & CEO, recognized the agency’s approach needed to evolve.
Traditional SEO tools only surface keyword rankings and click-through data. “Even if these solutions offer citation data, they lack ongoing AI visibility monitoring to keep pace with evolving AI algorithms,” explains Adam Tanguay, Head of Growth at JDM. Content recommendations would be outdated before JDM could deploy them, undermining impact and client confidence.
Adam and Tyler began exploring AEO solutions, but most focused on superficial, self-service dashboards. They needed a partner that could deliver both reliable insights and the hands-on support to translate them into targeted optimizations.
That’s when one of their enterprise clients recommended Profound.
Enhancing LLM performance with data-driven AEO strategies
Onboarding Profound began with a single-client pilot to validate that the platform fit into JDM’s existing workflows. Profound delivered its first comprehensive AI visibility report in just a few clicks, giving Adam and Tyler the confidence to deploy it across their portfolio.
Growing AI citation share through targeted content
With Profound, the JDM team pinpoints which blog posts, product pages, and buying guides earn AI citations for every client, so they can double down on proven topics and formats. To expand clients’ AI footprint, Tyler then taps into Prompt Volumes to surface real user queries. This intelligence reveals impactful content opportunities they can capture quickly to outrank competitors.
As an example, for a nursery furniture client, Prompt Volumes uncovered exactly which questions expecting parents are asking AI chatbots. The JDM team built targeted short-form content around those prompts, turning the brand into a top ChatGPT recommendation.
Amplifying AEO efforts
The JDM team also configures client websites for LLM discoverability based on comprehensive AI crawler analytics. To boost traffic for a cybersecurity client, they restructured pages with machine-readable formats. As a result, the brand became a leading authority across Perplexity, ChatGPT, and Gemini.
Through ongoing collaboration with Profound, the JDM team stays at the forefront of an evolving AEO landscape, continuously optimizing clients’ marketing strategies. The partnership runs both ways. Profound frequently involves Tyler and Adam in product roadmap discussions, turning their feedback into features that benefit JDM and their clients.
Jordan Digital grows revenue by 34% with Profound
Powered by Profound, JDM has created a differentiated AEO offering that captures users in an emerging discovery channel, drives measurable client results, and wins new agency business.
The practice has become a standard part of their service. “Every client who engages with us for SEO now bundles it with AEO,” Tyler shares.
That momentum translates to tangible growth:
- ~2x increase in profit driven by adding AEO to JDM’s services
- 34% increase in revenue as AEO attracts new clients
- 80% visibility in a relevant prompt for a client (up from 0%) following focused prompt tracking and content optimization
Looking ahead
As the AEO category matures, JDM’s growing expertise positions them to support even more clients. They’ll use Profound’s expanding feature set to deliver on that promise at scale. Adam and Tyler are already working to integrate Profound Agents. This feature will enable them to identify more AEO opportunities and execute AI-optimized campaigns on behalf of their clients, multiplying output without increasing headcount.
