Profound's brand sentiment analysis tool shows you whether AI is portraying your brand positively or negatively, which narratives are gaining ground, and what sources are shaping the story.
Generate prompts designed to extract how AI evaluates your brand on specific topics.
See positive, negative, and trending sentiment in one view with daily tracking.
Find the recurring narratives shaping how AI describes your brand and drill into the sources behind them.
Turn sentiment data into content and messaging improvements that reshape what AI says about your brand.
Dedicated Sentiment Prompts
Create dedicated sentiment prompts that explicitly ask AI engines to evaluate your brand: how it's perceived, what it's known for, what buyers say, and how it compares to competitors.
Topics & Tags
Apply topics and tags to your sentiment prompts to organize them by theme and isolate where sentiment is strong, where it's eroding, and where it's trending in the wrong direction.
Sentiment Dashboard & Charts
See your aggregated sentiment score alongside a positive/negative breakdown by prompt, topic, and platform-with trend lines that show how perception changes over time as you publish content or respond to coverage.
Key Themes & Patterns
Surface a ranked list of the recurring narratives AI returns about your brand, with mention counts, trend direction, and the source URLs associated with each theme.
Root Cause Investigation
Drill into any positive or negative theme to see the specific AI evaluations and publishers, pages, product reviews, or competitor claims driving it.
Perception vs. Reality Analysis
Distinguish between perception issues (where the product is fine but the content narrative is wrong) and reality issues (where AI is reflecting a genuine product gap).
Sentiment Trend Monitoring
Track daily sentiment data across all prompts and platforms to catch negative narratives early-before they become the default AI answer-or to confirm that content and outreach efforts are translating into perception shifts.
Actionable Workflows
Use theme data to brief content teams on narratives that need reinforcing or correcting, feed negative themes into PR outreach strategies, or route insights to product teams.
#1 ranked for Answer Engine Optimization
Emily H
Senior Copywriter
“One of my favorite things is how easy the data is to read and what you're able to track. We can easily see our visibility rating and how that compares to other competitors. We can also see sentiment rankings which is super interesting and has allowed us to fine tune strategy for platforms like Reddit.”
Pragya K.
“I like how it aggregates across all our target LLMs and provides a useful score. The sentiment tab is also valuable, especially when clients want to know what their cited drawbacks are on LLMs and from where these citations are coming. Additionally, the initial setup of Profound was very easy.”
Jennifer G.
Web Marketing Sr. Manager
“The sentiment and hallucination detection, along with AI mentions and citation analytics, are standout features for me. These tools help me track brand perception, see trending topics, and analyze demand around keywords, which aids in shaping our content strategy effectively.”
AI is forming opinions about your brand whether you track them or not. Profound gives you the data to understand them, challenge them, and change them.
Trusted by Brand, PR, and AEO Teams at Leading Companies